GlobeNews Wire
- News
- December 10, 2025
- 2 views
Zillow Group Updates Digital Properties to Comply with DAA Advertising Principles
The Zillow Group has overhauled its digital properties—including Zillow, Trulia, HotPads, and StreetEasy—to align with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA). The move comes after the BBB National Programs’ Digital Advertising Accountability Program (DAAP) identified compliance gaps in the group’s websites and mobile applications.
BusinessWire
- News
- December 10, 2025
- 2 views
ViantAI Wins Adweek Tech Stack Award for Strategic AI Platform
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-driven programmatic advertising, scored a major win as ViantAI was named the Best Strategic AI Platform at the 2025 Adweek Tech Stack Awards. The recognition highlights the platform’s first-to-market capabilities that are reshaping how media teams plan, buy, and optimize campaigns.
- News
- December 10, 2025
- 2 views
EstrellaTV Brings Liga MX Finals to Free TV and Streaming as Tigres Faces Toluca
EstrellaTV is doubling down on live sports as a growth engine. The Spanish-language network, owned by MediaCo Holding Inc. (Nasdaq: MDIA), announced it will broadcast the Liga MX Finals matchup between Tigres and Toluca live this Thursday across its broadcast and streaming platforms—at no cost to viewers.
- News
- December 10, 2025
- 3 views
G Adventures Taps Propellic to Power Global Digital Advertising Push
G Adventures has never positioned itself as a conventional tour operator, and its latest marketing move follows the same playbook. The small-group adventure travel specialist has appointed Propellic, a travel-focused performance marketing agency, to manage its global digital advertising efforts as it looks to scale demand across key international markets.
PRWebPearl Media’s Midtown Digital Network Drives Holiday Ad Engagement in NYC
As holiday foot traffic surges in New York City, Pearl Media is seeing strong demand for its Midtown Digital Network, the city’s first private, full-motion, eye-level digital network. Designed to complement Times Square buys, the network delivers high-density street-level coverage across 6th, 7th, and 8th Avenues, reaching commuters, tourists, theatergoers, and seasonal shoppers alike.
PR Newswire
- News
- December 9, 2025
- 2 views
IAS 2026 Industry Pulse: AI, Digital Video, and Social Media Shape Ad Strategies
Integral Ad Science (Nasdaq: IAS) has released its 2026 Industry Pulse Report, revealing how advertisers are navigating an increasingly complex digital media landscape. The report highlights cautious adoption of AI, heightened focus on digital video and social media, and a renewed emphasis on media quality as a driver of campaign performance.
- News
- December 9, 2025
- 3 views
MediaRadar Expands RSN Coverage to Deliver Complete Sports Ad Intelligence
MediaRadar has expanded its sports advertising coverage to include 25 regional sports networks (RSNs), bridging a key gap in its Video Everywhere platform. This move gives advertisers, agencies, and publishers a comprehensive view of sports ad activity across national broadcast, local linear RSNs, and exclusive live-streaming platforms.
- News
- December 9, 2025
- 2 views
Cadent Leverages Google Cloud AI to Supercharge Predictive Advertising
Cadent, the predictive advertising platform, is deepening its partnership with Google Cloud to transform how agencies and marketers operate in the omnichannel ad space. By integrating Google Cloud’s AI capabilities—including Gemini Enterprise—Cadent is streamlining campaign management, product development, and client services.
- News
- December 9, 2025
- 2 views
Scowtt Raises $12M to Transform Ad Optimization with AI-Driven CRM Insights
Scowtt, the AI-powered ad optimization startup, has secured $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures. Founded just last year, the company is aiming to reshape the $300 billion performance marketing industry with predictive AI models that leverage first-party CRM data.
Vikrant Shetty
- Edge Pulse
- December 9, 2025
- 2 views
“From Ads to Advocacy: How Digital PR Is Shaping the Creator Economy”
From Ads to Advocacy: How Digital PR Is Shaping the Creator Economy The creator economy has transformed the way brands engage with audiences, shifting the focus from traditional advertising to…
