GlobeNews Wire
- News
- January 30, 2026
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EVA Live Debuts on Nasdaq, Showcases Proprietary AI Ad Technology
EVA Live, Inc., the AI‑driven ad server tech company, officially began trading on the Nasdaq Stock Market under the ticker GOAI, capturing investor attention and media coverage shortly after its debut.
While its Nasdaq listing is new, EVA is far from a startup. The company has spent nearly a decade developing a proprietary AI ad server capable of operating across search engines and social media platforms without industry limitations. Its proprietary code base allows continuous learning, optimization, and fraud prevention, giving EVA an edge in improving marketing ROI and scaling efficiently.
BusinessWire
- News
- January 30, 2026
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EDO Launches Always‑On Cross‑Platform TV Measurement for Streaming and Linear
EDO, the TV outcomes company, has unveiled EDO Always‑On, a new cross‑platform measurement tool designed to deliver automated performance data directly into media partners’ proprietary data platforms. The enhanced capability expands EDO’s long‑standing measurement of TV and convergent campaigns, enabling always‑on outcomes reporting for all brands and categories across all premium video.
- News
- January 30, 2026
- 1 views
Xumo Pioneers Direct CTV Ad Access with OpenPath Integration
Xumo, the ad‑supported streaming joint venture from Comcast and Charter Communications, is giving advertisers a new direct route to its premium inventory via OpenPath, The Trade Desk’s global direct supply solution. By connecting OpenPath through FreeWheel, Xumo becomes the first publisher to offer this integration, aiming to simplify connected TV (CTV) advertising while boosting efficiency and transparency.
PR Newswire
- News
- January 30, 2026
- 1 views
Causal Wins Ad Age Best Places to Work 2026 for Third Consecutive Year
The annual ranking honors 50 companies that balance flexibility with performance, autonomy with structure, and care with accountability. Companies are split into two categories—those with more than 150 employees and those with fewer—based on scores from a detailed evaluation by the Workforce Research Group.
- News
- January 30, 2026
- 1 views
MTR and Airport Express Unveil the Future of OOH with pDOOH and AI Innovations
Hong Kong’s MTR* and Airport Express advertising network took center stage at the “NOW to NEXT: Beyond Limits” Media Sales Summit on December 1, 2025, revealing the future of out‑of‑home (OOH) advertising. Jointly hosted by JCDecaux Transport and MTR Corporation at Kowloon’s W Hotel, the summit highlighted programmatic digital out‑of‑home (pDOOH) solutions, AI‑driven engagement, and sustainability‑focused campaigns.
- News
- January 29, 2026
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IAB’s 2026 Outlook Signals a 9.5% U.S. Ad‑Spending Surge, Driven by Digital‑First Growth, Cyclical Upswings, and “Agentic” AI
The IAB’s “2026 Outlook” study, released today, projects U.S. advertising spend to reach $750 billion in 2026, up 9.5 % from 2025. That growth outpaces the broader U.S. GDP forecast (around 2 % annually) and puts digital media on track to claim over 80 % of total spend by year‑end.
- News
- January 29, 2026
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Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins
The new tool lands at an inflection point for the industry. Agencies are wrestling with ever‑more fragmented audiences, ballooning data sets and dwindling windows to prove ROI. Meanwhile, AI‑driven rivals such as Albert, Mediavine’s Predictive Planner, and Google’s Performance Planner are tightening the no‑ose around traditional, spreadsheet‑heavy budgeting. Adcellerant’s answer is a solution that marries the statistical rigor of a media mix model with the agility of a generative AI engine.
- News
- January 29, 2026
- 1 views
Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion
The Australian digital‑advertising market is at a crossroads. Stricter privacy laws, a push for greater transparency and a growing appetite for “cookieless” solutions are forcing publishers to rethink their revenue engines. At the same time, the region’s dominant ad‑tech players—Google Ad Manager, The Trade Desk and Magnite—are tightening their grip on supply‑side platforms (SSPs) and header‑bidding ecosystems.
AdTechEdge
- Featured Articles
- January 29, 2026
- 1 views
Agentic AI in Programmatic Advertising: What’s Real, What’s Shipping, and What Actually Matters
Agentic AI has quickly become one of the most overused terms in advertising technology. Every platform now claims to offer “agents,” “autonomous buying,” or “AI-driven orchestration.” Much of that is…
- News
- January 29, 2026
- 1 views
Inuvo Elevates Rob Buchner to Chairman & CEO, Accelerating Its AI‑Driven AdTech Playbook
Rob Buchner isn’t just another name on a corporate slide. He spent more than a decade at The Trade Desk, where he helped build the programmatic ad‑buying platform that now handles $16 billion in annual spend. Prior to that, Buchner served as Chief Revenue Officer at Magnite, the world’s largest independent sell‑side platform (SSP).
