PR Newswire
- News
- December 12, 2025
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IAB Tech Lab Launches New CTV Ad Portfolio and Updated Programmatic Guidance
IAB Tech Lab, the global authority on digital advertising standards, has released its new CTV Ad Portfolio along with a major update to its Guide to Programmatic CTV. The move aims to bring consistency and efficiency to the rapidly growing connected TV (CTV) marketplace.
GlobeNews Wire
- News
- December 12, 2025
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Lamar Advertising Declares $1.55 Quarterly Dividend and Special $0.25 Payout
Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, has declared a quarterly cash dividend of $1.55 per share along with a special cash dividend of $0.25 per share. Both payments are scheduled for December 31, 2025, for stockholders of record as of December 22, 2025, covering both Class A and Class B common stock.
- News
- December 12, 2025
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Stic Raises $10M to Scale Driver-Powered Out-of-Home Advertising
Stic, a tech-enabled platform that turns everyday drivers into out-of-home (OOH) advertising channels, has raised $10 million in bridge funding led by Accretion Capital and backed by entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert. Advisors on the round included industry names like Lucy Guo, Maurice Maschmeyer, and Tanya Cohen.
- News
- December 12, 2025
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TNL Mediagene Taps CMoney Data to Power AI-Driven Ad Targeting in Taiwan
Tokyo-based digital media group TNL Mediagene (Nasdaq: TNMG) is taking its AI-driven advertising platform a step further. The company announced a strategic partnership with Taiwan’s largest financial and lifestyle data platform, CMoney, integrating CMoney’s extensive retail data into its Ad2 Network and AI-powered Ad2 AI Audience (AIA) solution.
BusinessWire
- News
- December 11, 2025
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DoubleVerify Expands DV Authentic Attention to TikTok Ads
DoubleVerify (NYSE: DV), a leading platform for verifying media quality and optimizing ad performance, has expanded its DV Authentic Attention® product to TikTok, marking the first TikTok Marketing Partner offering that measures attention at the impression level.
- News
- December 11, 2025
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Audiencerate Becomes Google Customer Match Upload Partner
Audiencerate, the international AdTech and MarTech data activation specialist, has earned Google’s Customer Match Upload Partner certification, joining a restricted group of global operators authorized to manage and onboard first-party data into Google Ads and DV360.
- News
- December 11, 2025
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Screenvision Media Hits Pre-Pandemic Scale with 14,000-Screen Network
Screen advertising is roaring back. Screenvision Media, a national leader in premium video advertising for cinemas, has renewed and expanded its theatre partnerships, growing its network to nearly 14,000 screens, reclaiming pre-pandemic scale and capturing almost 45% market share.
- News
- December 11, 2025
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Transcosmos Wins Microsoft Advertising’s Data Integration Excellence Award for 2025
Awards in ad tech tend to blend together—until one spotlights a shift in how platforms and partners are rethinking performance. That’s the case with transcosmos, which just secured the Data Integration Excellence Award at the Microsoft Advertising Partner Awards 2025, a recognition reserved for partners building measurable, scalable, data-rich solutions that actually move the needle.
- News
- December 11, 2025
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LG Ad Solutions Builds the Most Complete Local TV Dataset Across All 210 U.S. Markets
When TV advertising went digital, it promised the holy grail of precision. But one area stubbornly lagged behind: local. While national CTV data has steadily improved, stitching together a reliable, granular view of what audiences watch—and what ads they actually see—at the DMA level has remained fragmented, inconsistent, and largely inaccessible.
- News
- December 10, 2025
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Equativ Launches AI Media Planning Agent to Boost Programmatic Efficiency
Equativ, the independent media platform, has rolled out its Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Designed to transform media briefs into actionable strategies, the agent promises faster planning, precision execution, and measurable campaign improvements—all while keeping buyers fully in control.
