PR Newswire
Cadent, the predictive advertising platform, is deepening its partnership with Google Cloud to transform how agencies and marketers operate in the omnichannel ad space. By integrating Google Cloud’s AI capabilities—including Gemini Enterprise—Cadent is streamlining campaign management, product development, and client services.
Marketers often spend countless hours on tactical tasks like audience targeting and campaign monitoring, limiting time for strategic decision-making. Cadent’s AI operating model tackles this problem head-on, leveraging Gemini Enterprise to enhance internal productivity and using Vertex AI models and the Agent Development Kit to boost campaign performance for clients.
AI-Powered Product Innovation
Cadent rebuilt its client platform and deployed custom AI agents capable of analyzing billions of data points across thousands of campaigns and line items. The results are striking: campaign resolution time is up 200%, ROAS has increased by 35%, and platform issues are resolved in under 12 minutes.
Boosting Employee Productivity
The company activated Gemini Enterprise across its 600 employees, focusing on high-impact use cases. Within 90 days, 75% of staff were actively using AI, generating 90,000 interactions and saving more than 3,000 employee hours. AI agents were specifically tailored to assist GTM teams with RFI creation, campaign planning, and sales prospecting by grounding insights in corporate systems like Confluence and Salesforce.
“We are focused on creating true business transformation, not simply adopting new technology,” said Eoin Townsend, Cadent’s chief product and technology officer. “Our people-first, impact-focused, and data-driven AI strategy is delivering real value for clients and teams.”
Sam Sebastian, VP at Google Cloud, highlighted the approach’s impact: “Cadent shows that focusing on business problems first and leveraging a strong data foundation yields significant results with AI-native architecture. The integrated model accelerates product innovation and delivers tangible time savings for employees.”
This expanded AI operating model marks a significant milestone in Cadent’s ongoing collaboration with Google Cloud, reinforcing its commitment to predictive, data-driven advertising in a post-cookie, omnichannel environment.
BusinessWire
