Vibe.co Raises $50M Series B to Scale Hyper-Targeted CTV Advertising

Vibe.co, the connected TV (CTV) advertising platform enabling hyper-targeting for performance marketers, has raised $50 million in Series B funding, led by Hedosophia—an early backer of Spotify, Uber, and Airbnb. Existing investors Elaia and Singular participated alongside high-profile tech executives, including Revolut CEO Nik Storonsky, Supercell CEO Ilkka Paananen, and Carolyn Everson of Disney and Coca-Cola. Nirav Tolia, CEO of Nextdoor, joins Vibe.co’s board, bringing additional strategic guidance. The round pushes Vibe.co’s valuation to $410 million.

The Trade Desk Unveils Audience Unlimited to Simplify Third-Party Data Activation

The Trade Desk (NASDAQ: TTD) is set to launch Audience Unlimited, a major upgrade to its third-party data marketplace designed to make audience targeting more precise, accessible, and cost-efficient for advertisers. The platform leverages AI to score data segments for relevance, allowing brands to deploy multiple trusted data sources at a consistent, inclusive cost—removing traditional barriers like unpredictable pricing and integration complexity.

Cars.com Partners with Uber Advertising to Bring Car Shopping Content to Rides

Cars.com Inc. (NYSE: CARS) has partnered with Uber Advertising to become the first automotive content partner for JourneyTV Presents, Uber’s in-ride entertainment platform. The partnership allows Cars.com to reach riders with curated car shopping content while on the move, featuring a “Send to Phone” function that links directly to Cars.com for a seamless path to purchase.

Locality Unveils AI-Powered Advanced Audience Engine to Transform Local Advertising

Locality, a leading provider of local video solutions, has launched its Advanced Audience Engine, a next-generation identity and activation platform designed to revolutionize local advertising. Developed with partners Lovelytics, Newton Research, and Databricks, the engine combines generative AI, automation, and Locality’s extensive historical viewership and media intelligence to deliver faster, smarter, and more effective campaigns.

Paramount+ Scores Exclusive Streaming Rights for Zuffa Boxing Across the Americas

Paramount, a Skydance Corporation (NASDAQ: PSKY), and TKO Group Holdings, Inc. (NYSE: TKO) have inked a long-term media rights deal positioning Paramount+ as the exclusive streaming home for Zuffa Boxing across the U.S., Canada, and Latin America. The agreement underscores the growing convergence of sports and streaming platforms, as direct-to-consumer services increasingly compete for live-event audiences.

What CMOs Should Know Before Investing in AI-Driven Creative Tech 

You’re a CMO preparing for your next campaign launch. When you think you’ve covered all bases, a competitor launches a personalized ad campaign with AI-generated content, delivering results at a…

Web Precision Launches AI SEO Services to Help Local Businesses Thrive in the Age of ChatGPT Search

Web Precision, a leading website design and digital marketing agency in Nassau County, Long Island, is rolling out AI-powered SEO services designed to put local businesses front and center in AI-driven search results.

ID5 2025 Report Shows Industry Pivoting to Adaptive, Multi-Solution Identity Strategies

ID5, a leading identity provider for digital advertising, has released its 2025 State of Digital Identity Report, revealing how advertisers, publishers, and tech vendors are navigating the post-cookie landscape with diverse addressability solutions.

TNL Mediagene’s Ad2 AI Agent Wins Bronze at Click Awards for AI Advertising Innovation

TNL Mediagene (Nasdaq: TNMG) is showcasing its AI-powered digital media capabilities, as its subsidiary Ad2iction (“Ad2”) earned the Bronze Award in the AI Media Placement category at the 2025 Click Awards.

Stellair AI Boosts Digital Marketing Efficiency by 90%+ for Adara

Stellair AI, a software company specializing in AI assistants for digital media operations, is helping marketers streamline workflows and drive significant efficiency gains in campaign management.

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.