Paramita Patra
In this episode of AdTech Edge – Tuesdays with Trailblazers, we sit down with Dave Etherington, VP of Revenue and Partnerships, US at Broadsign to break down the future of DOOH advertising, programmatic media, performance measurement, and the rapid evolution of modern advertising.
More About Dave:
We believe in a world where bold creativity inspires bright ideas. Where screens drive growth, build excitement and prompt innovation. Where digital interactions inspire conversations and connect communities. Where digital and real-life experiences collide.
Learn More At: https://broadsign.com/
As Director of Strategic Partnerships in Edge Linking with eight years of experience, Siddesh facilitates the sales pipeline with GTM strategies through an active first-party audience worldwide. When not working, Siddesh is a sports fanatic and listen to music.
Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling.
When she’s not researching market trends , you’ll find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether that’s 10,000 kilometers away or between the pages of a novel.
