PR Newswire
- News
- July 31, 2025
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Churney and DemandBox Partner to Turn Predictive Insights into High-Impact Growth
Predictive lifetime value platform Churney is moving beyond insights and into action. The TLV Partners-backed startup has announced a strategic partnership with DemandBox, a performance marketing firm known for its velocity-driven execution across creative, funnel design, and media strategy.
BusinessWire
- News
- July 31, 2025
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Genius Sports Teams Up with PMG to Redefine Sports Advertising with FANHub
Genius Sports is doubling down on the future of real-time sports advertising with a newly announced multi-year strategic partnership with PMG, the independent agency powerhouse behind brands like Nike, TurboTax, Beats by Dre, and Best Western. At the heart of the collaboration is FANHub, Genius Sports’ flagship fan activation platform—and PMG is now a founding agency partner.
- News
- July 31, 2025
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Ad Fatigue Hits Southeast Asia: The Trade Desk Urges Shift to Omnichannel Strategies
A new study from The Trade Desk is sending a clear warning to digital advertisers in Southeast Asia: repetition kills engagement. According to its latest report, “The Untapped Opportunity of Omnichannel,” a striking 66% of consumers in the region are actively ignoring ads they see too often on the same channel.
- News
- July 31, 2025
- 1 views
Moloco SDK Now Live on Google AdMob and Ad Manager Bidding
In a significant move for app monetization, Moloco—an AI-powered performance advertising company—has made its Moloco SDK available through Google AdMob and Ad Manager’s SDK bidding platforms. The integration opens new monetization avenues for app developers, enabling seamless access to Moloco’s global advertiser demand while maintaining a high-quality user experience.
PRWebDAIVID Expands to Japan with AI Ad Testing Platform ‘Emolyzer’
UK-based adtech firm DAIVID is making a high-stakes entry into Japan’s competitive advertising scene, announcing a strategic partnership with local TV measurement giant Video Research. At the center of this move: Emolyzer, a new AI-powered creative testing platform designed specifically for Japanese marketers who are drowning in content and desperate for faster, smarter ad evaluation.
- News
- July 30, 2025
- 1 views
Mile Marker’s Wilton Bealle Named Ad Age’s Media Planner of the Year
n a standout moment for independent media agency Mile Marker, Senior Vice President of Client Solutions Wilton Bealle has been named Media Planner of the Year at the 2025 Ad Age Small Agency Awards—a recognition that highlights both her personal expertise and Mile Marker’s rising influence in results-driven media strategy.
- News
- July 30, 2025
- 1 views
InMarket Debuts Unified Measurement: Real-Time AI for Smarter Ad Spend
Study, a major CPG brand used Unified Measurement to run quarterly scenario simulations. The outcome? A 6% projected increase in total incremental sales, translating to an estimated $17 million in additional annual revenue. That kind of precision is what separates guesswork from performance.
AdTechEdge
- News
- July 30, 2025
- 1 views
UAE Launches ‘Mu’lin’ Permit to Regulate Social Media Advertising
In a landmark move to modernize its media governance, the UAE Media Council has launched the Mu’lin permit, a mandatory authorization for individuals conducting advertising on social media—regardless of whether they receive monetary compensation.
- News
- July 30, 2025
- 1 views
Yospace Shatters Ad Insertion Records at UEFA Women’s EURO 2025
The UEFA Women’s EURO 2025 didn’t just deliver thrilling football—it broke advertising records too. Yospace, a pioneer in Dynamic Ad Insertion (DAI), revealed it stitched over 6 billion one-to-one addressable ads during the tournament, outpacing all previous men’s or women’s football competitions.
- News
- July 29, 2025
- 1 views
Crypto Advertising in 2025: Why Programmatic Is the Only Play That Matters
You can launch the most innovative DApp, mint the slickest ads token, or drop an NFT campaign with more sparkle than a Solana bull run but if no one sees it? You’re not marketing. You’re echoing into the void.
