AdTechEdge
- Press Release
- June 3, 2026
- 7 views
ADITUDE APPOINTS YURIY YAROVOY AS SVP, GAMES, DRIVING STRATEGIC EXPANSION INTO GAMING MONETIZATION
New York — June 3, 2026 — Aditude Inc., the unified ad tech platform for web and app publishers, today announced the appointment of Yuriy Yarovoy as Senior Vice President, Games. In this…
- Guest Column
- May 28, 2026
- 1 views
Citation Share Is the New Market Share — and the Condé Nast CEO Just Proved It
Most CMOs are still measuring impressions. Impressions are 2014. The Condé Nast CEO just made that impossible to ignore. A year ago, Roger Lynch told his teams to plan as…
- Guest Column
- May 20, 2026
- 1 views
Your Buyer’s First Conversation Is With an AI Engine — Not Your Website
Top of funnel moved. Most marketing organizations haven’t noticed.By Ronn Torossian Right now, a prospect evaluating your category is not on your website. They are not in your nurture stream…
- Guest Column
- May 19, 2026
- 1 views
The Marketing Budget Conversation You Need to Have Before Q3
If your 2026 SEO line item looks like your 2025 SEO line item, you are already behind. Here is the budget-split framework we are using with 5W clients across three…
- Guest Column
- May 14, 2026
- 1 views
B2B Software Just Crossed the Line From Google-First to ChatGPT-First Buying
When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email.…
- Press Release
- May 7, 2026
- 1 views
VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations
6 May 2026, London – VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects…
- Press Release
- May 7, 2026
- 1 views
5W and HL Real Estate Group Release the Florida Private School AI Study 2026, Identifying the State’s Three Schools With Institutional AI Commitment
MIAMI, May 4, 2026 /PRNewswire/ — 5W, the AI Communications Firm, and HL Real Estate Group, the South Florida luxury brokerage founded by Haute Living, today released The Florida Private School AI…
- Press Release
- April 28, 2026
- 1 views
VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership
28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic…
- Press Release
- April 22, 2026
- 1 views
Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
LOS ANGELES, CA — Culture Hive Media Group, a cultural intelligence and activation company built to address the industry’s longstanding inability to measure cultural relevance at scale, today announced its launch and…
- Press Release
- April 1, 2026
- 1 views
Big Happy Appoints Alison Mayes as Vice President of Strategic Partnerships and Agency Development
NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will…
