BusinessWire
- News
- October 31, 2025
- 1 views
Sermo Launches Engagement Manager, Giving Brands Direct Access to Verified Healthcare Professionals
Sermo, the global platform for healthcare professional (HCP) engagement, has unveiled the Engagement Manager, a new on-demand advertising solution that allows health-focused brands to reach Sermo’s community of over one million verified medical professionals worldwide. The launch marks a significant shift in how pharmaceutical and wellness brands can connect with the clinicians who influence patient behavior—directly, securely, and without intermediaries.
GlobeNews Wire
- News
- October 31, 2025
- 1 views
ABX Launches Sports Impact Index to Measure the Real ROI of Sports Advertising
At the ANA Masters of Marketing Conference, creative analytics firm ABX introduced its latest innovation — the ABX Sports Impact Index™, a single-score system designed to help marketers quantify the effectiveness of sports-related advertising. Built from a deep dataset of over 500,000 evaluated ads, the new index blends 14 key performance indicators (KPIs) to give brands a clearer, faster, and more accurate view of how their sports campaigns perform across all media.
- News
- October 31, 2025
- 1 views
Stingray Expands U.S. Retail Media Reach with Acquisition of DMI
Stingray (TSX: RAY.A; RAY.B), the Montreal-based leader in music, video, and advertising solutions, has acquired DMI, a U.S.-based pioneer in music branding and in-store audio advertising. The move adds roughly 8,500 new retail locations to Stingray’s U.S. network—bringing its total footprint to 33,500 stores nationwide—and solidifies its dominance in the pharmacy audio advertising sector.
- News
- October 31, 2025
- 1 views
MNTN Launches QuickFrame AI: Turning Any Brand into a TV Ad Studio in Minutes
MNTN (NYSE: MNTN), the Connected TV (CTV) advertising platform known for bringing performance marketing to television, has unveiled QuickFrame AI, a new AI-powered video production platform designed to make high-quality ad creation as simple as typing in a URL. The tool—currently in public beta—promises to democratize TV ad production, giving smaller brands the kind of creative firepower once reserved for major advertisers.
- News
- October 31, 2025
- 1 views
LG Ad Solutions Unveils Agentiv: AI Platform to Power the Next Wave of CTV Advertising
LG Ad Solutions has taken a major step toward an AI-driven ad tech future with the launch of Agentiv, a proprietary artificial intelligence platform designed to enhance both internal operations and client-facing advertising workflows.
Vikrant Shetty
- Guest Column
- October 31, 2025
- 1 views
Consumer PR in a Fragmented Media World: Lessons for AdTech Marketers
In a world where audiences are scattered across countless platforms, attention has become the most valuable currency in marketing. For AdTech professionals, understanding how to reach and engage consumers in…
- Guest Column
- October 31, 2025
- 1 views
Why Digital PR is the Unsung Hero of Effective AdTech Campaigns
The success of an AdTech campaign is often attributed to targeting precision, creative performance, and data analytics. Yet behind every standout campaign lies something less visible but equally essential: strategic…
PR Newswire
- News
- October 30, 2025
- 1 views
NexTide Media Unveils LiveGuard™—An AI Brand Safety Platform for Livestream Advertising
As livestreaming cements its place in mainstream media, NexTide Media is tackling one of its biggest roadblocks for advertisers—brand safety. The company has officially unveiled LiveGuard™, the first AI-powered, patent-pending brand safety platform built specifically for live content, set to launch in mid-November.
- News
- October 30, 2025
- 1 views
Global Video Market Set to Hit $1 Trillion by 2030, Driven by Streaming Growth and Ad-Supported Models
The global video industry is headed for a trillion-dollar milestone. According to new research from Omdia, the combined revenue from online video and traditional TV—including subscriptions, on-demand transactions, and advertising—is projected to surpass $1 trillion annually by 2030.
- News
- October 30, 2025
- 1 views
Triton Digital Launches AdBuilder AI to Open the Audio Ad Market to SMBs
Triton Digital is expanding the boundaries of digital audio advertising with the launch of AdBuilder AI, a next-generation self-serve platform that empowers partners to reach small and mid-sized businesses (SMBs)—a long-untapped market in the audio ad space.
