AdTech Edge
- Guest Column
- May 29, 2026
- 2 views
Luxury Real Estate Has an AI Problem. It Also Has the Biggest Opportunity in a Decade.
Every major real estate platform now runs on generative AI. 82% of agents use AI every day. And yet real estate ranks dead last among all industries for AI visibility.…
AdTechEdge
- Guest Column
- May 28, 2026
- 2 views
Citation Share Is the New Market Share — and the Condé Nast CEO Just Proved It
Most CMOs are still measuring impressions. Impressions are 2014. The Condé Nast CEO just made that impossible to ignore. A year ago, Roger Lynch told his teams to plan as…
- Guest Column
- May 20, 2026
- 2 views
Your Buyer’s First Conversation Is With an AI Engine — Not Your Website
Top of funnel moved. Most marketing organizations haven’t noticed.By Ronn Torossian Right now, a prospect evaluating your category is not on your website. They are not in your nurture stream…
- Guest Column
- May 19, 2026
- 2 views
The Marketing Budget Conversation You Need to Have Before Q3
If your 2026 SEO line item looks like your 2025 SEO line item, you are already behind. Here is the budget-split framework we are using with 5W clients across three…
- Guest Column
- May 14, 2026
- 1 views
B2B Software Just Crossed the Line From Google-First to ChatGPT-First Buying
When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email.…
- Guest Column
- May 12, 2026
- 1 views
Your Affiliate Program Is Probably a Margin Tax. Here’s Why.
Your Affiliate Program Is Probably a Margin Tax. Here’s Why.By Ronn Torossian, Founder, 5W Affiliate marketing is now a $20 billion global channel returning $12 to $15 for every dollar invested. It contributes…
Vikrant Shetty
- Guest Column
- April 17, 2026
- 1 views
Investor Relations for Tech Startups: What You Need Before You Think You Need It
Investor Relations for Tech Startups: What You Need Before You Think You Need It Most tech founders think investor relations is something you need when you are public — or…
- Guest Column
- April 7, 2026
- 1 views
The Optimization Problem No One Talks About
By: Tylynn Pettrey, SVP, Analytics & AI at Chalice AI For years, digital advertising has been guided by a simple principle: optimize what can be measured. That approach helped scale…
- Guest Column
- March 26, 2026
- 1 views
Why Technology Public Relations Must Balance Speed with Responsibility
The Pressure of Fast-Moving Innovation In the age of AI and emerging technology, innovation moves at an unprecedented pace. Tech PR teams are under pressure to communicate developments quickly, keeping audiences…
- Guest Column
- March 25, 2026
- 1 views
Why Digital PR is the Missing Link in Modern Marketing Strategies.
The Expanding Role of Digital PR For years, PR was associated primarily with media relations and reputation management. While these elements remain important, the demands of today’s marketing environment have expanded…
