AdTech Edge
Direct connection to the Spotify Ad Exchange opens full access to Spotify’s audio, video, display and podcast inventory, across all deal types, worldwide.
Amsterdam; 28 May 2026: Azerion, a leading European digital advertising platform, today announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium supply offering and giving advertisers seamless access to the world’s most popular audio streaming subscription service.
This integration reinforces Azerion’s commitment to building a best-in-class omnichannel DSP, one that consolidates global premium inventory within a single, high-performance platform. Recent expansions have already strengthened Hawk’s capabilities across EMEA, and the partnership with Spotify marks the next step in that trajectory.
Comprehensive, Global Access to Spotify Inventory
The Spotify Ad Exchange unlocks programmatic access to Spotify’s high-quality inventory and engaged global audience, including:
- Core advertising formats: audio, display, and video, enabling seamless multi-format storytelling within a single campaign
- Music and podcast inventory: reaching highly engaged audiences in some of digital media’s fastest-growing content categories
- Spotify first-party data: leveraging the platform’s rich audience and streaming signals for more precise, relevant targeting
- All deal types: Private Marketplace (PMP), Programmatic Guaranteed (PG), and Open Auction, offering buyers full transactional flexibility
A Streamlined, High-Performance Supply Chain
The direct connection between Hawk DSP and the Spotify Ad Exchange fundamentally simplifies campaign activation for advertisers. By reducing technical complexity in the supply chain, Hawk DSP delivers improved performance and lower latency from the moment a campaign goes live, tangible benefits that flow directly to advertiser outcomes.
“Spotify is where culture, media and commerce converge, and this integration means our clients can now reach that audience at true global scale, across every format, with the precision and efficiency Hawk DSP is known for. It’s another step in our mission to give advertisers the most powerful and transparent programmatic platform in the market,” said Mehdi Aroussi, Senior Director, Global Partnerships & MENA Region at Azerion
“Fans on Spotify are some of the most engaged in the world, and this integration makes it easier for advertisers to reach them through Hawk DSP. We’re bringing our full inventory across audio, video, display, and podcast directly into the platform, giving advertisers across EMEA more ways to buy on Spotify and more control to plan around the moments that matter most to them,” said Anne Bouttier, Global Head of Automation Sales at Spotify.
Expanding Hawk’s Omnichannel Footprint
This integration is part of Azerion’s broader strategy to deepen direct access to premium global supply through its Hawk DSP. Recent integrations have brought additional omnichannel capabilities across EMEA, and the direct integration with Spotify Ad Exchange extends that momentum to a truly global scale.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
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