PR Newswire
InterGlobix and Connectbase team up to amplify The Connected World LIVE, a flagship event that gathers the world’s leading connectivity and digital‑infrastructure players under one roof.
What the partnership entails
The two firms announced a strategic collaboration aimed at expanding the reach and depth of The Connected World LIVE, slated for later this year. InterGlobix will leverage its media‑partnership network—including InterGlobix Magazine—to push event content, speaker interviews, and breaking news to a broader audience. Meanwhile, Connectbase will provide its event‑collaboration platform to curate a high‑profile panel featuring data‑center providers, hyperscalers, and neocloud innovators. Together, they plan to drive industry dialogue on topics ranging from 5G rollout to AI‑powered edge computing.
Why the collaboration matters
Programmatic ad spend is projected to represent 70 % of total digital advertising by 2025, according to Gartner, while IDC forecasts global digital ad revenue to surpass $500 B by 2026. In that climate, events that can surface actionable insights and forge cross‑industry partnerships become strategic assets. The InterGlobix‑Connectbase alliance promises to deliver precisely that: a curated forum where enterprise marketers, platform providers, and technology vendors can exchange data‑driven strategies and explore monetization models.
Industry context and competitive landscape
The ad‑tech conference space is crowded. IAB’s annual summit, DMEXCO, and Advertising Week each draw thousands of attendees, but they often focus on broader marketing themes. The Connected World LIVE differentiates itself by zeroing in on the digital‑infrastructure stack—the backbone that powers programmatic buying, CTV/OTT delivery, and real‑time audience targeting. By pairing InterGlobix’s editorial reach with Connectbase’s platform‑as‑a‑service capabilities, the partnership offers a more focused, data‑rich experience than generic marketing expos.
Implications for enterprise marketing teams
For chief marketing officers and data‑driven teams, the event promises three tangible benefits. First, access to first‑party data insights from leading infrastructure providers can enhance audience segmentation in demand‑side platforms (DSPs). Second, the curated panels will surface emerging privacy‑compliant measurement techniques, a hot topic as GDPR‑like regulations spread worldwide. Third, the event’s post‑show content—distributed through InterGlobix’s publishing channels—creates a reusable knowledge base that can inform long‑term media‑mix modeling and attribution strategies.
Voices from the partners
Jasmine Bedi, CEO of InterGlobix, emphasized the need for “meaningful conversations” that translate technical breakthroughs into actionable marketing tactics. Connectbase founder Ben Edmond highlighted the “deep relationships” the partnership brings to the table, positioning the collaboration as a catalyst for “greater impact” among attendees.
Looking ahead
The Connected World LIVE aims to become an annual touchpoint for the ad‑tech ecosystem, similar to how the Mobile World Congress anchors mobile‑industry discourse. If the inaugural event meets its engagement targets, it could set a new benchmark for industry‑specific, data‑centric gatherings—a model that other verticals may soon emulate.
Market Landscape
The ad‑tech market is at a crossroads where first‑party data is supplanting third‑party cookies, and AI‑driven creative optimization is reshaping campaign workflows. According to Forrester, 84 % of marketers plan to increase AI investments in the next 12 months, underscoring the demand for platforms that can translate infrastructure capabilities into marketing outcomes. In this environment, events that bridge the gap between connectivity providers and media buyers are increasingly valuable. The InterGlobix‑Connectbase partnership arrives just as advertisers scramble to integrate edge‑computing insights into real‑time bidding and cross‑device tracking. By facilitating direct dialogue, The Connected World LIVE can accelerate the adoption of emerging standards—such as the IAB’s Transparency & Consent Framework (TCF) 2.2—across the supply‑side and demand‑side of the ecosystem.
Top Insights
- The InterGlobix‑Connectbase alliance blends media amplification with a dedicated event platform, delivering a focused forum for digital‑infrastructure stakeholders.
- By spotlighting first‑party data strategies, the event helps marketers navigate a post‑cookie landscape while maintaining compliance.
- Compared with broader ad‑tech conferences, The Connected World LIVE offers deeper technical dives that translate into actionable media‑buying tactics.
- Enterprise teams can leverage post‑event content as a knowledge asset for AI‑enhanced campaign planning and attribution modeling.
- The partnership signals a shift toward niche, data‑centric industry gatherings that may become the new norm for ad‑tech networking.
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