Vikrant Shetty
- Edge Pulse
- December 9, 2025
- 1 views
“From Ads to Advocacy: How Digital PR Is Shaping the Creator Economy”
From Ads to Advocacy: How Digital PR Is Shaping the Creator Economy The creator economy has transformed the way brands engage with audiences, shifting the focus from traditional advertising to…
Vinay Phadnis
- Edge Pulse
- July 25, 2025
- 1 views
Podcast Ads Gain Ground as Marketers Report Outperformance in New DV Survey
Podcast advertising may still trail flashier formats like social media and connected TV (CTV), but new data suggests it’s quietly becoming a high-performing staple for North American marketers. According to a fresh report by DoubleVerify (DV), 58% of advertisers say podcast ads outperform their campaign baselines—a strong signal that audio is becoming a serious contender in the performance-driven ad economy
GlobeNews Wire
- Edge Pulse
- July 14, 2025
- 1 views
Samba TV Report Exposes Alarming Drop in On-Screen Diversity as Advertisers Lag Behind
In an era when inclusive storytelling should be table stakes, Samba TV’s newly released 2025 State of Diversity on TV report reveals the industry is still fumbling the basics. The media intelligence firm, known for leveraging AI to track viewership trends, has surfaced hard-hitting data: diverse representation on TV is not just plateauing—it’s regressing.
Paramita Patra
- Edge Pulse , Video Podcast
- June 16, 2025
- 1 views
Tuesdays with Trailblazers ft. Lindsay Egan, Marketing Analytics Leader, Gain Theory
https://www.youtube.com/watch?v=SzQlln6w5AQ In our latest podcast, Lindsay Egan sits with our host Siddesh Shetty to share expert insights on evaluating sponsorships, overcoming data gaps, and aligning marketing and finance teams for…
admin
- Edge Pulse
- May 27, 2025
- 1 views
Why Purpose-Driven Marketing Wins During Military Appreciation Month
Every May, brands flood the media with tributes to veterans during National Military Appreciation Month. However, most campaigns fail to break through the overwhelming noise of daily advertisements. In a…
Swastika Singha
- Edge Pulse
- May 7, 2025
- 1 views
The Evolution of AdTech: From Banners to AI-Driven Personalization
Can you recall the first digital advert you ever saw? Perhaps it was a clunky banner advert at the top of a news site or a pop-up which disrupted your…
- Edge Pulse
- May 6, 2025
- 1 views
Understanding the AdTech Ecosystem: Key Players and Technologies
Did you ever ask yourself how that very same ad for the sneakers you looked at last night ended up on your Instagram feed? Or how brands appear to know…
- Edge Pulse
- May 5, 2025
- 1 views
What is AdTech and Why is it Important
In an era where attention is currency, advertising has moved far from shouting out in a busy marketplace to whispering the appropriate message to the appropriate ears, at the appropriate…
