Vikrant Shetty
- Guest Column
- December 23, 2025
- 1 views
Go Grey to Gain Green: Increase Revenue by targeting Boomers and Gen X
By Charlotte Naim, Head of Business Development, Zoomd Much has been written about marketing to Millennials and Gen Z. With greater discretionary income and perhaps more time on their hands,…
PR Newswire
- News
- December 17, 2025
- 1 views
ShengShu Launches Vidu Agent, a One-Click AI Tool for Professional Video Creation
The multimodal AI leader promises polished, platform-ready videos from images in minutes, targeting creators, brands, and marketers.
- News
- December 17, 2025
- 1 views
DFS Launches 4Court Media to Turn Fuel Dispensers Into the Next Big Retail Media Channel
Dover Fueling Solutions (DFS) is making a decisive move into retail media, betting that one of the most overlooked moments in physical retail—the time spent fueling a vehicle—can become a high-impact advertising opportunity.
PRWebQuvy Bets on Synthetic Audiences to Take the Guesswork Out of Ad Creative
The ad testing platform expands its enterprise offering and hires a seasoned sales leader as brands look to predict performance before spending a dollar.
BusinessWire
- News
- December 17, 2025
- 1 views
Xumo Makes the Case for CTV Home Screen Ads as Streaming’s Most Valuable Ad Real Estate
As streaming platforms fight for attention in an increasingly crowded living room, Xumo is betting that the most powerful ad moment doesn’t happen during a show—it happens before viewers even decide what to watch.
- News
- December 17, 2025
- 1 views
iHeartMedia Brings Its Biggest Podcasts to Netflix in a Video-First Bet on the Future of Audio
The audio giant teams up with the world’s largest streamer to turn hit podcasts into watchable franchises—blurring the line between radio, streaming, and creator-led TV.
GlobeNews Wire
- News
- December 16, 2025
- 1 views
DemandFlow Partners with LeadConnector to Boost AI-Powered Demand Generation
AI-driven marketing platforms are increasingly moving beyond isolated automation to fully integrated demand generation ecosystems, and DemandFlow is betting on that future. The company has announced a strategic partnership with LeadConnector to expand capabilities across lead capture, automation, and customer engagement workflows.
- News
- December 16, 2025
- 1 views
Global Video Advertising Agency Market Poised for 8% CAGR Through 2031
The global video advertising agency market is on track for steady growth, with a projected 8% CAGR from 2025 to 2031, according to the latest report from ResearchAndMarkets.com. Digital adoption, rising consumer engagement with online video, and a surge in video marketing strategies are fueling this expansion.
AdClarity Expands Into Connected TV as Ad Intelligence Shifts to Streaming
Connected TV has become the fastest-moving target in digital advertising—and one of the hardest to track. As budgets pour into streaming platforms, marketers are facing a familiar problem: spend is rising faster than visibility.
- News
- December 16, 2025
- 1 views
StatSocial Wins ADWEEK Tech Stack Award for Influencer Measurement Breakthrough
Influencer marketing has never lacked reach. What it has lacked—until recently—is proof.
