PRWebAdPlayer.Pro Q1 2025: New Features Boost Video Ad Engagement by 7%
AdPlayer.Pro, a global SaaS provider of digital video advertising technology, has unveiled its Q1 2025 results, highlighting new product features and strategic upgrades. Focused on improving video ad player performance and platform capabilities, the company has received positive partner feedback and plans significant enhancements in Q2 2025.
PR Newswire
- News
- May 30, 2025
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Liftoff Partners with Xiaomi to Boost Mobile Advertising Reach
Liftoff, a leader in mobile marketing, monetization, and creative solutions, has announced a strategic partnership with Xiaomi’s International Internet Business Department, part of the global tech giant renowned for smartphones, IoT devices, and HyperOS. This collaboration connects Liftoff’s Vungle Exchange ad network with Xiaomi’s expanding ecosystem to deliver targeted, programmatic advertising at scale.
- News
- May 30, 2025
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Rocket Print & Mail Launches Everywhere Investing for Land Investors
Rocket Print & Mail, a division of marketing tech firm PostcardMania, has launched a new omnichannel marketing solution designed specifically for land investors. Called Everywhere Investing, the campaign bundle integrates direct mail with digital ad channels like Google, Facebook, YouTube, and more. This solution is tailored to help real estate investors generate leads, improve campaign performance, and gain a competitive edge in a rapidly growing and competitive market.
- News
- May 30, 2025
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Seedtag Appoints Brian Danzis as Global Chief Revenue Officer
Seedtag, a global leader in contextual advertising, has announced the promotion of Brian Danzis to Chief Revenue Officer (CRO). In this new role, Danzis will lead Seedtag’s global revenue strategy, unifying its operations across 16 markets. His appointment comes as the company continues to scale its privacy-first solutions and expands its footprint with major global brands.
- News
- May 30, 2025
- 1 views
Rakuten Unveils Tools to Elevate Affiliate and Creator Marketing
At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.
- News
- May 30, 2025
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Cadent Launches Advanced Supply Category Targeting for Advertisers
Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.
- News
- May 30, 2025
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Orange 142 Unveils Guide on Micro-Influencer Marketing Success
Orange 142, a division of Direct Digital Holdings, has released a new best practices guide focused on the power of nano- and micro-influencer marketing. This approach is proving highly effective for mid-market brands aiming to engage targeted audiences, build trust, and achieve measurable ROI—all without the high costs associated with celebrity endorsements.
- News
- May 30, 2025
- 1 views
ARF Releases 2025 AI Handbook for Advertising Research
The Advertising Research Foundation (ARF) has released the 2025 edition of its Handbook for Using AI in Advertising Research—a detailed and practical guide on the transformative impact of artificial intelligence in marketing and advertising research. This latest edition offers a framework for applying AI responsibly across research methodologies, supported by six chapters and seven real-world case studies.
EIN Presswire
- News
- May 30, 2025
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Vision 2020 Expands Digital & Outdoor Advertising Across the UK
Vision 2020 Group LTD, a trusted name in UK marketing solutions, has expanded its digital and outdoor advertising services nationwide. With a presence in key cities across England, Scotland, and Wales, the agency is now better positioned to help businesses scale both digitally and physically through a unique blend of data-driven strategies and visible offline placements.
- News
- May 30, 2025
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GroupM Launches Advanced TV Media Solution in Latin America
GroupM, WPP’s media investment arm, has unveiled its Advanced TV Media Solution in Latin America. This addressable TV platform transforms how advertisers engage with audiences by merging digital precision with traditional TV’s scale and trust.
