GlobeNews Wire
- News
- January 28, 2026
- 2 views
Yes Acquires Symmetri Marketing Group, Doubling Its Data‑Driven Ad‑Tech Muscle
On 27 January 2026 Yes announced the acquisition of Symmetri Marketing Group, a New York‑area consultancy known for its proprietary audience‑segmentation engine and its strong foothold in connected‑TV (CTV) and over‑the‑top (OTT) inventory. The deal, whose financials remain undisclosed, immediately adds roughly 150 clients and an estimated $30 million in annual recurring revenue (ARR) to Yes’s portfolio. More importantly, it blends Yes’s cloud‑native, AI‑driven media‑buying engine with Symmetri’s data‑science assets, giving the combined entity a more complete, end‑to‑end solution for brands looking to run cross‑channel campaigns without the overhead of multiple vendors.
Vinay Phadnis
- Press Release
- January 27, 2026
- 2 views
Azerion integrates GDR’s data into Hawk DSP, expanding privacy-first geo-demographic targeting across Europe
Amsterdam: 27 January 2026 – Azerion, a leading European digital advertising platform, announces the integration of Global Data Resources (GDR) into its Hawk DSP, strengthening its audience targeting capabilities with…
- Press Release
- January 27, 2026
- 3 views
VIOOH expands German market DOOH advertising access with new ISM Intelligent Signage for Media partnership
26 January 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic…
Prathamesh Barathe
- News
- January 27, 2026
- 2 views
Camco Updates RV Leveling Block Claims Following NAD Review
Camco Manufacturing, LLC has voluntarily discontinued certain advertising claims for its FasTen-branded RV leveling blocks after a review by the National Advertising Division (NAD) of BBB National Programs.
- News
- January 27, 2026
- 2 views
FADEL Launches AI-Powered Product Approval System to Streamline Brand Compliance
FADEL, a global leader in AI-driven brand compliance and licensing software, has officially launched its Product Approval system, now enhanced with the AIVA™ AI-powered Reviewer Agent. The platform is designed to help licensors manage the full product approval lifecycle—from initial submission to final authorization—while boosting efficiency, transparency, and brand governance.
- News
- January 27, 2026
- 2 views
First Brands Begins Wind-Down of Brake Parts, Cardone, and Autolite Operations
First Brands Group, a major global supplier of automotive aftermarket parts, has begun winding down select North American operations, marking a significant contraction for a company long embedded in the auto supply chain.
- News
- January 27, 2026
- 2 views
Webflow Brings Google Ads In-House With New Performance Max Integration
Webflow is moving deeper into the paid media stack. The website experience platform today announced a new native Google Ads integration, built in partnership with Google, that allows marketing teams to create, manage, and optimize Google Ads campaigns directly inside Webflow.
- News
- January 27, 2026
- 3 views
SmartBug Spins Off Point Success to Target AI-Driven Ad Performance for Franchises
SmartBug Media, one of HubSpot’s most decorated Elite partners, is sharpening its focus on digital advertising with the launch of Point Success Media, a new standalone agency built specifically for franchise and mid-market brands.
Vikrant Shetty
- Guest Column
- January 27, 2026
- 3 views
From Social Media to Strategic Messaging: How Digital PR Agencies Drive ROI
Transforming Social Media Into Measurable Value In today’s marketing ecosystem,social media marketing has evolved from simple engagement to a strategic tool for driving measurable return on investment. Digital PR agencies…
- Guest Column
- January 23, 2026
- 2 views
Digital PR and Paid Media: Integrating Campaigns for Maximum Consumer Impact
The Synergy Between PR and Paid Media In today’s advertising ecosystem, integratingPR and paid media strategies has become essential for delivering maximum impact. Agencies that combine earned, owned, and paid channels…
