Prathamesh Barathe
- News
- January 23, 2026
- 2 views
EstrellaTV Expands in Orlando with New Station WDYB-CD
MediaCo Holding Inc. (Nasdaq: MDIA) is expanding its Spanish-language broadcast footprint with the launch of EstrellaTV WDYB-CD in Orlando, Florida, set to go live on March 24, 2026. The move strengthens the network’s presence in one of the nation’s fastest-growing Hispanic markets, positioning EstrellaTV to deliver more locally relevant programming and advertising opportunities.
- News
- January 23, 2026
- 2 views
Mobile App Spending Hits $167B in 2025 as Generative AI Apps Surge, Says Sensor Tower
Sensor Tower, a leading authority on mobile market data, has released its 2026 State of Mobile report, revealing a record-breaking year for in-app purchases (IAP) and a major shift in consumer behavior. In 2025, global IAP revenue hit $167 billion, a 10% increase year-over-year (YoY). Notably, non-gaming apps—propelled by the rise of Generative AI services—overtook games in revenue for the first time, posting a 21% YoY increase and nearly tripling their spending compared to five years ag
- News
- January 23, 2026
- 2 views
Tombras Acquires Opinionated to Build a Bi-Coastal Independent Powerhouse
In an advertising industry increasingly shaped by holding company consolidation, consultancy influence, and private equity roll-ups, Tombras is making a different kind of bet. The Knoxville-based independent agency announced today that it has acquired Opinionated, the Portland, Oregon–headquartered creative shop recently named Ad Age A-List Standout and Small Agency of the Year.
- News
- January 23, 2026
- 3 views
Like Minded Labs Launches Coresee, a Persistent High-Resolution Collaboration Platform for Professional Teams
Remote collaboration tools are everywhere—but most were built for quick check-ins, not serious work. Like Minded Labs is betting that creative and professional teams are ready for something more durable. Today, the company unveiled Coresee, a high-resolution virtual collaboration platform designed for workflows where precision, continuity, and accountability aren’t optional.
- News
- January 23, 2026
- 3 views
IAB Launches Authorized Assessor Program to Standardize Privacy Due Diligence in AdTech
This week, the IAB announced the launch of the IAB Authorized Assessor Program, a framework that standardizes how brands, agencies, publishers, and platforms evaluate vendor privacy risk. The program debuts with FTI Consulting’s Technology segment as its first authorized assessor, officially licensed to conduct vendor assessments using the IAB Diligence Platform, powered by SafeGuard Privacy.
PR Newswire
- News
- January 6, 2026
- 3 views
Omnicom Media: Why Advertising Alone No Longer Drives Brand Influence
That’s the central takeaway from “The Future of Brand Influence,” a new research report from Omnicom Media, which argues that brand growth is now shaped by a fragmented influence ecosystem where ads compete with influencers, peer commentary, retail environments, and increasingly, AI-generated recommendations.
BusinessWire
- News
- January 6, 2026
- 2 views
Comcast Completes Versant Spin-Off, Creating a New Public Media Company
The media and technology giant announced that it has completed the separation of Versant Media Group, Inc. into an independent, publicly traded company, effective at 11:59 p.m. Eastern Time on January 2, 2026. Versant began regular-way trading today on the Nasdaq Stock Market under the ticker symbol VSNT, formally entering life as a standalone media entity.
- News
- January 6, 2026
- 2 views
Xumo Rolls Out Advanced Identity Layer to Bring Precision—and Privacy—to Streaming Ads
As streaming advertising matures, one issue continues to separate promise from performance: identity. Advertisers want precision and measurable outcomes, regulators demand privacy safeguards, and platforms are under pressure to deliver both without locking buyers into closed ecosystems.
- News
- January 6, 2026
- 2 views
Optable Launches Planner Agent to Automate Publisher Ad Planning—Without Handing Over the Keys
For publishers buried under RFPs, spreadsheets, and back-and-forth emails, ad planning has long been one of digital advertising’s most stubborn bottlenecks. Optable now thinks it has a fix—and it doesn’t involve handing the process over to a black-box algorithm.
- News
- January 6, 2026
- 2 views
Viant Unveils “Outcomes,” Its First Fully Autonomous DSP Product for Outcome-Driven Advertising
Viant Technology is betting that the future of programmatic advertising looks less like spreadsheets and bid tweaks—and more like declaring a business goal and letting AI handle the rest.
