PR Newswire
- News
- January 30, 2026
- 3 views
MTR and Airport Express Unveil the Future of OOH with pDOOH and AI Innovations
Hong Kong’s MTR* and Airport Express advertising network took center stage at the “NOW to NEXT: Beyond Limits” Media Sales Summit on December 1, 2025, revealing the future of out‑of‑home (OOH) advertising. Jointly hosted by JCDecaux Transport and MTR Corporation at Kowloon’s W Hotel, the summit highlighted programmatic digital out‑of‑home (pDOOH) solutions, AI‑driven engagement, and sustainability‑focused campaigns.
- News
- January 29, 2026
- 2 views
IAB’s 2026 Outlook Signals a 9.5% U.S. Ad‑Spending Surge, Driven by Digital‑First Growth, Cyclical Upswings, and “Agentic” AI
The IAB’s “2026 Outlook” study, released today, projects U.S. advertising spend to reach $750 billion in 2026, up 9.5 % from 2025. That growth outpaces the broader U.S. GDP forecast (around 2 % annually) and puts digital media on track to claim over 80 % of total spend by year‑end.
- News
- January 29, 2026
- 2 views
Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins
The new tool lands at an inflection point for the industry. Agencies are wrestling with ever‑more fragmented audiences, ballooning data sets and dwindling windows to prove ROI. Meanwhile, AI‑driven rivals such as Albert, Mediavine’s Predictive Planner, and Google’s Performance Planner are tightening the no‑ose around traditional, spreadsheet‑heavy budgeting. Adcellerant’s answer is a solution that marries the statistical rigor of a media mix model with the agility of a generative AI engine.
GlobeNews Wire
- News
- January 29, 2026
- 2 views
Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion
The Australian digital‑advertising market is at a crossroads. Stricter privacy laws, a push for greater transparency and a growing appetite for “cookieless” solutions are forcing publishers to rethink their revenue engines. At the same time, the region’s dominant ad‑tech players—Google Ad Manager, The Trade Desk and Magnite—are tightening their grip on supply‑side platforms (SSPs) and header‑bidding ecosystems.
AdTechEdge
- Featured Articles
- January 29, 2026
- 2 views
Agentic AI in Programmatic Advertising: What’s Real, What’s Shipping, and What Actually Matters
Agentic AI has quickly become one of the most overused terms in advertising technology. Every platform now claims to offer “agents,” “autonomous buying,” or “AI-driven orchestration.” Much of that is…
- News
- January 29, 2026
- 3 views
Inuvo Elevates Rob Buchner to Chairman & CEO, Accelerating Its AI‑Driven AdTech Playbook
Rob Buchner isn’t just another name on a corporate slide. He spent more than a decade at The Trade Desk, where he helped build the programmatic ad‑buying platform that now handles $16 billion in annual spend. Prior to that, Buchner served as Chief Revenue Officer at Magnite, the world’s largest independent sell‑side platform (SSP).
- News
- January 28, 2026
- 3 views
Winterberry Group Forecasts a $14.6 B “Creative‑Intelligence” Surge, Predicting 12 % CAGR Through 2028
Winterberry Group, the research boutique known for drilling into ad‑tech economics, dropped a heavyweight report yesterday that charts the rise of what it calls “creative‑intelligence” (CI). In plain English, CI is the marriage of generative AI, data‑driven targeting, and real‑time performance analytics that lets brands produce, test and scale ads faster than a human copywriter can finish a coffee break.
- News
- January 28, 2026
- 2 views
Clear Channel Outdoor Teams Up With CapMetro to Turn Austin’s Buses Into Programmatic Ad Real Estate
Austin, Texas, has long been a barometer for tech trends—think music festivals that double as launchpads for the latest apps and a civic tech scene that rivals Silicon Valley’s. Its public‑transport operator, the Capital Metropolitan Transportation Authority (CapMetro), now finds itself at the intersection of mobility and marketing technology.
BusinessWire
- News
- January 28, 2026
- 3 views
MGID & Marfeel Celebrate One‑Year Partnership, Unveiling Real‑Time Editorial Analytics to Power Publisher Revenue and Engagement
When MGID, a global native‑advertising network, first announced its collaboration with Marfeel, a mobile‑optimization platform for news publishers, the buzz centered on “real‑time editorial performance monitoring.” A year later, the two firms have moved from concept to a fully operational analytics suite that surfaces article‑level metrics the instant a story goes live.
- News
- January 28, 2026
- 2 views
TikTok Teams Up with Fluency to Accelerate the New Automotive‑Ads Category, Targeting Dealerships and Car‑Buyers on the Fast Lane
TikTok’s ad platform is getting a heavy‑duty upgrade. The short‑form video giant announced a strategic partnership with Fluency, the data‑driven marketing platform that powers many of the world’s leading automotive advertisers. Together they’re rolling out a purpose‑built solution that lets car manufacturers, dealers, and third‑party agencies launch, manage, and measure automotive‑focused campaigns directly on TikTok—one of the fastest‑growing ad ecosystems for the sector.
