Vinay Phadnis
26 January 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany’s extensive gas station network.
The partnership delivers access to 784 strategically positioned 75” to 85” digital screens generating over 200 million monthly impressions throughout major cities and regional areas across Germany. ISM’s network provides comprehensive national coverage through Shell gas stations, creating exceptional opportunities for brands to reach audiences across key touchpoints throughout their daily travel.
The network’s gas station portfolio delivers 204 million monthly impressions with national coverage spanning Berlin, Munich, Hamburg, Cologne and more cities across Germany. The strategic placement at Shell locations ensures high-frequency exposure in environments where consumers demonstrate extended dwell times and strong purchase intent.
Hi-Light screens available on forecourts are visible while driving onto the gas station, throughout the entire refuelling journey and while entering the shop. This multi-touchpoint approach ensures brands connect with consumers across multiple high-value interactions within a single visit. The partnership creates exceptional opportunities for brands seeking impactful presence across one of Europe’s most influential consumer markets.
“This partnership with ISM adds depth to our European inventory, connecting media buyers with high-quality screens that reach audiences when they’re receptive to messaging and actively buying goods,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “The forecourt placements create powerful opportunities to influence purchase decisions across Germany’s diverse consumer base, while tapping into the real-time flexibility and value delivered by programmatic DOOH advertising.”
“By integrating with VIOOH’s platform, we’re giving brands programmatic tools to reach consumers at high-value moments efficiently,” said Nico Grüßinger, Business Development Manager at ISM. “This partnership opens up our inventory to international buyers who understand the power of reaching consumers when they’re already in an active purchasing mindset, creating real opportunities for measurable campaign impact.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across ISM’s comprehensive national network.
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About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 36 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
About ISM Intelligent Signage for Media GmbH
ISM is specialized on working with advertising media at exclusive and high-quality touchpoints like gas stations and kiosks. Amongst other things, we are also the exclusive advertising spaces marketer of Shell Germany since 2012. Starting with door media, we expanded our retail media portfolio throughout digital (DOOH-) advertising spaces in the last few years. In addition to marketing, we manage the technical infrastructure of more than 5,000 screens across Germany.
With the DOOH-network of ISM, your advertising is represented at A-brand gas stations throughout Germany. You’re reaching mobile target groups with striking messages in the form of pictures and moving pictures. The unique advantage of our touchpoints: our customers are highly attentive, and our screens are always in their field of vision, whether it’s at stopping at the gas station, during refueling or when entering the shop. Take the opportunity and advertise in the language your customer understands: designed to attract attention.
AdTechEdge
AdTech Edge
