Prathamesh Barathe
- Interviews
- June 2, 2026
- 1 views
AI Automation Surges in Adtech but Undermines Brand Identity: Anti-PR® Emerges to Restore Trust
By Karla Jo Helms, Chief Evangelist & Anti-PR® Strategist at JOTO PR Disruptors™ AI has rapidly scaled advertising and marketing—but it’s also exposing deep structural cracks across efficiency, trust, and brand…
- News
- June 1, 2026
- 1 views
FreeCast Unveils Multi‑City Advertising Campaign Powered by New to the Street’s CTV & OOH Network
FreeCast Launches Multi‑City Advertising Campaign Through Agreement with New to the Street, marking the streaming platform’s first large‑scale push into outdoor and connected‑TV media to broaden brand awareness and showcase its suite of…
- News
- June 1, 2026
- 1 views
Mobvista Q1 2026 Revenue Jumps 32% on AI‑Powered Programmatic Platform
Mobvista Q1 2026 Revenue Jumps 32% on AI‑Powered Programmatic Platform. The Hong Kong‑listed adtech firm (1860.HK) announced a 32.2% year‑over‑year increase in revenue to $581.3 million, driven largely by its programmatic solution, Mintegral.…
- News
- June 1, 2026
- 1 views
Adstra Earns Third Consecutive Great Place to Work Certification, Signaling a Mature AdTech Talent Strategy
Adstra, the data‑and‑identity platform that powers many of today’s programmatic buying engines, announced on May 29 2026 that it has been certified by Great Place to Work® for the third year in a row. The…
- News
- June 1, 2026
- 1 views
StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming
StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming. Questex’s annual StreamTV Show is set to convene the who’s‑who of programmatic advertising, CTV, OTT and data‑driven media buying on…
- News
- June 1, 2026
- 1 views
Vault Wins Identity & Privacy Innovation Award, Showcasing a Privacy‑First TV Measurement Platform
Vault Wins Identity & Privacy Innovation Award, Showcasing a Privacy‑First TV Measurement Platform – The San Francisco‑based data‑clean‑room startup announced Thursday that it captured the top honor at the 2026 Convergent TV Awards,…
- News
- June 1, 2026
- 1 views
Jason Shaffer Group Secures Seventh Straight Clutch Top‑SEO Award, Signals AI‑Driven Search Shift
Jason Shaffer Group (JSG) has been named a Clutch “Top SEO Company” for the seventh consecutive year, a milestone that underscores the firm’s pivot toward AI‑powered search optimization—often called AI SEO or Generative…
- News
- June 1, 2026
- 1 views
HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech
HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech – the London‑based ad network announced a new automated bidding model on May 29, 2026 that promises to lower cost‑per‑thousand impressions…
- News
- June 1, 2026
- 1 views
Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026
Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026 — Huawei’s latest offering for the culture and tourism sector debuted at the three‑day ITB China exhibition in Shanghai, showcasing…
- News
- May 22, 2026
- 1 views
Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech Platform
Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning…
