PR Newswire
- News
- May 5, 2025
- 2 views
Dark Mode Goes Mainstream: Digital Silk Highlights Why Sleek, High-Performance Design Is Now Essential
As digital audiences demand faster, more accessible, and visually refined online experiences, Digital Silk a leader in branding and digital marketing has spotlighted dark mode as the new gold standard in modern web design. With over 81.9% of U.S. smartphone users having used dark mode settings at least once, this trend is no longer just aesthetic it’s strategic.
- News
- May 5, 2025
- 3 views
Digital Silk Highlights Top PPC Trends for U.S. Brands to Optimize Ad Performance in 2024
As digital advertising continues to dominate, U.S. brands must stay ahead of shifting trends to optimize their paid search and social media campaigns. With U.S. digital ad spend expected to surpass $300 billion in 2024, pay-per-click (PPC) remains one of the most effective tactics for driving high-intent traffic and measurable returns. Digital Silk’s latest analysis of PPC statistics sheds light on where to focus budgets, the platforms gaining momentum, and how consumer behavior is evolving across the funnel.
- News
- May 5, 2025
- 3 views
Thumzup Surpasses 900 Advertisers, Expanding Rapidly in Digital Ad Space
Thumzup Media Corporation (“Thumzup”) has reached a significant milestone, surpassing 900 advertisers with a remarkable compound annual growth rate (CAGR) of 220%. This milestone highlights Thumzup’s rapid expansion in the digital advertising space, as the company continues to grow and evolve its social media branding and programmatic marketing solutions. The company expects to reach 1,000 advertisers by mid-Q2 and 5,000 advertisers by the end of 2025, signaling its strong growth trajectory.
BusinessWire
- News
- May 5, 2025
- 2 views
Universal Ads Expands with New Publishers, Bringing Premium Video to More Brands
Universal Ads has announced a new round of top publishers joining its platform, strengthening its ability to help brands of all sizes seamlessly create, buy, and measure ads in the premium video category. This development expands the platform’s reach, providing advertisers with greater access to qualified audiences. The newly added publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio, joining previously announced partners like A+E, NBCUniversal, Paramount, and Roku.
- News
- May 5, 2025
- 2 views
Swivel Raises $5.8M to Revolutionize Ad Operations with AI-Driven Automation
Swivel, a no-code AI-powered workflow automation platform for advertising operations and account management, has successfully raised $5.8 million in Series A funding. This funding round, led by Tribeca Venture Partners and Ardent Venture Partners, comes one year after the company’s seed round and coincides with its rebrand from PilotDesk to Swivel. The company aims to eliminate repetitive tasks in advertising operations and streamline the process with intelligent automation systems.
- News
- May 5, 2025
- 2 views
Digital Economy Surges to $4.9 Trillion, Driving Rapid Job Growth
The Interactive Advertising Bureau (IAB) has released its fifth edition of Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, revealing that the U.S. Digital Economy has reached $4.9 trillion, now accounting for 18% of U.S. GDP. This milestone marks significant growth since 2020, with digital-related jobs expanding 12 times faster than the overall labor market.
- News
- May 2, 2025
- 3 views
Batteries Plus Celebrates Wpromote as Ad Age’s 2025 Performance Marketing Agency of the Year
Batteries Plus, the world’s leading consumer and business specialty battery franchise, congratulates its marketing partner, Wpromote, on being named Ad Age’s 2025 Performance Marketing Agency of the Year. This prestigious recognition highlights Wpromote’s excellence in digital marketing and reaffirms Batteries Plus’ commitment to selecting top-tier partners to fuel business growth at every level.
- News
- May 2, 2025
- 2 views
NIQ and The Trade Desk Collaborate to Enhance Advertising with Advanced Audiences
NIQ, a leading consumer intelligence company, has announced a strategic collaboration with The Trade Desk, a global leader in advertising technology. This partnership will integrate NIQ’s consumer intelligence and shopping behavior insights into The Trade Desk’s platform, enhancing marketers’ ability to plan and activate more accurate advertising campaigns globally.
- News
- May 2, 2025
- 3 views
FreeWheel Introduces New Capabilities to Enhance Streaming Ad Experience
FreeWheel, a global leader in streaming advertising technology, has announced new capabilities for its industry-leading software. These updates enhance the FreeWheel Streaming Hub, offering advanced platform customizations, improved data signals, and optimized bidding. The aim is to strengthen connections between buyers and sellers, improving the ad-supported TV experience, and making it easier for advertisers to target audiences across premium video content.
- News
- May 2, 2025
- 3 views
LoopMe Partners with Microsoft Advertising for Real-Time Brand Optimization
LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.
