AdTech Edge
- Press Release
- June 2, 2026
- 3 views
Ateliere Announces Channel-First Go-to-Market Strategy as Company Expands Beyond Media & Entertainment
LOS ANGELES, June 01, 2026 — Ateliere Creative Technologies, a leading cloud-native software company known for transforming media supply chains, today announced a channel-first go-to-market strategy built around an exclusive…
Prathamesh Barathe
- News
- May 22, 2026
- 3 views
Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech Platform
Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning…
- News
- May 22, 2026
- 3 views
UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK…
- News
- May 22, 2026
- 3 views
UK Study Finds Most Viewers Use Subtitles While Ads Lag Behind
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles…
- News
- May 22, 2026
- 3 views
Genius Sports Study Finds Live Sports Moments Boost Brand Recall
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during…
- News
- May 22, 2026
- 3 views
KERV.ai Expands Interactive Ad Push With Canela Media Partnership
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across…
- News
- May 22, 2026
- 2 views
Marketers Face Growing Data Gap in AI-Driven Advertising Era
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across…
- News
- May 22, 2026
- 2 views
MediaCo Expands EstrellaTV Distribution in Key Hispanic TV Market
MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in…
- Press Release
- May 13, 2026
- 1 views
Beyond the Click: Onescreen’s 68% Q1 Surge Signals a New Era of High-Confidence Marketing in the Real World
BOSTON, MA — May 13th, 2026: Onescreen, the modern partner for out-of-home (OOH) advertising, today announced a massive surge in Q1 2026 growth, reporting a 68% increase in revenue compared…
- Press Release
- May 12, 2026
- 1 views
C-Centric Appoints Former LoopMe and Merkle Product Leader David Barker as VP Product
LONDON – C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech. The appointment comes at a…
