PATTISON Outdoor Advertising Elevates Voices with $1 Million Grant to Promote DEI

PATTISON Outdoor Advertising continues to demonstrate its commitment to Diversity, Equity, and Inclusion (DEI) through the Elevating Voices Media Grant. For the third consecutive year, the company is awarding up to $1 million in Out-of-Home (OOH) media space to charitable and non-profit organizations across Canada. This initiative provides a platform for organizations focused on supporting underserved communities and promoting DEI efforts.

NYFA & LTX Studio Launch NYFAI: AI-Powered Global Competition for Creative Storytelling

The New York Festivals Advertising Awards (NYFA) has partnered with LTX Studio, an AI-powered creative platform from Lightricks, to launch NYFAI—an innovative global competition that explores the future of AI-driven storytelling in advertising. This collaboration invites top-tier agencies to push the boundaries of creativity using the power of AI.

3AF Announces 3AF Impact 50 Honoring Brands Marketing to Asian Americans

In celebration of Asian Pacific Islander American Heritage Month, the Asian American Advertising Federation (3AF) has announced the 3AF Impact 50. This list recognizes outstanding companies that have demonstrated exceptional marketing efforts aimed at the Asian American community, which is projected to have a purchasing power of $1.9 trillion by 2026.

Ampersand Appoints Todd Braverman as Chief Revenue Officer

Ampersand, a leader in audience-first TV advertising sales and technology, has appointed Todd Braverman as the new Chief Revenue Officer (CRO). With over two decades of experience in strategic sales leadership, Braverman will guide Ampersand’s revenue strategy across its multiscreen TV advertising solutions.

NIQ Partners with The Trade Desk for Enhanced Ad Targeting and Insights

NIQ, a leader in consumer intelligence, has announced a global strategic partnership with The Trade Desk, a top provider of advertising technology. This collaboration will integrate NIQ’s consumer insights and purchasing behavior data into The Trade Desk’s platform, enabling more effective and precise ad targeting.

JONES BOARD: Cost-Effective and Eco-Friendly Advertising Solution

An inventor from Ocoee, Fla., has created a new advertising product that offers a customizable and interchangeable alternative to traditional signage. This invention, called the JONES BOARD, provides an environmentally friendly and cost-effective solution to reduce the need for multiple signs.

Omneky Unveils Campaign Launcher: AI-Powered Tool for Seamless Omnichannel Campaigns

Omneky has officially launched Campaign Launcher, an AI-powered tool that simplifies the ad campaign process for marketers. This new release allows users to instantly publish and deploy personalized campaigns across major platforms such as Meta, Google, and TikTok—all from Omneky’s streamlined dashboard.

Orange 142 Unveils Digital Audio Best Practices Guide for Marketers

Orange 142, a leading digital marketing agency for mid-market brands and agencies and a division of Direct Digital Holdings, has announced the launch of its Digital Audio Best Practices Guide. This resource, developed by Orange 142’s Emerging Channels Council, offers marketers a strategic framework and practical insights to fully harness the potential of digital audio as a performance-driving advertising channel.

IQM Advertising Expands Leadership Team with Key Hires for Political, Advocacy, and Enterprise Sales

IQM Advertising Corporation, a global leader in media buying platforms for highly regulated verticals, has announced the hiring of Kenny Day as Senior Vice President of Political and Advocacy and Nathan Romberg as Vice President of Enterprise Sales. These appointments come as IQM looks to expand its expertise and offerings in the political and advocacy sectors while continuing to strengthen its enterprise sales strategy.

Nielsen Launches The Ad Supported Gauge: A Key Insight for 2025 TV Upfronts

Nielsen, a global leader in audience measurement, has unveiled The Ad Supported Gauge, an extension of its renowned The Gauge™. This new quarterly report provides a comprehensive analysis of TV viewing on ad-supported platforms, including broadcast, cable, and streaming. With the 2025 TV Upfronts on the horizon, this report equips advertisers and agencies with critical insights to effectively engage with consumers across ad-supported platforms.

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