LG Ad Solutions Enters Australia, Taps CTV Veteran to Lead Expansion
LG Ad Solutions, the advertising technology division of LG Electronics, has officially launched operations in Australia, appointing media veteran Alex Blundell Jones as its Commercial Director. Based in Sydney, Blundell Jones will spearhead regional growth, leveraging LG’s first-party data and advanced CTV capabilities in one of the world’s most media-savvy markets.
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- Press Release
- June 19, 2025
- 1 views
Winners of the Creative Data, Direct, Media, PR and Social & Creator Lions announced on day three of the Cannes Lions International Festival of Creativity
Day three of the Cannes Lions International Festival of Creativity saw the winners revealed of the Creative Data Lions, Direct Lions, Media Lions, PR Lions, and Social & Creator Lions.
- Edge Pulse
- May 27, 2025
- 1 views
Why Purpose-Driven Marketing Wins During Military Appreciation Month
Every May, brands flood the media with tributes to veterans during National Military Appreciation Month. However, most campaigns fail to break through the overwhelming noise of daily advertisements. In a…
Global Digital Advertising Market to Reach $1.43 Trillion by 2029 with 14% CAGR
The future of advertising is digital, marked by explosive growth in the global digital advertising market. Valued at $734.24 billion in 2024, it is forecasted to reach $843.48 billion in 2025, growing at a compound annual growth rate (CAGR) of 14.9%. Growth factors include rising advertising spend, expanding e-commerce, widespread smartphone adoption, and surging social media engagement.
