Paramita Patra
In our latest podcast, Lindsay Egan sits with our host Siddesh Shetty to share expert insights on evaluating sponsorships, overcoming data gaps, and aligning marketing and finance teams for maximum ROI.
Lindsay Egan, Senior Client Leader , Gain Theory brings deep expertise working with insight and marketing executives to navigate the complex intersect of marketing and data informed decision making
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology.
More About Gain Theory: https://gaintheory.com/
As Director of Strategic Partnerships in Edge Linking with eight years of experience, Siddesh facilitates the sales pipeline with GTM strategies through an active first-party audience worldwide. When not working, Siddesh is a sports fanatic and listen to music.
Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling.
When she’s not researching market trends , you’ll find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether that’s 10,000 kilometers away or between the pages of a novel.
Vikrant Shetty
