Vikrant Shetty
- Guest Column
- February 13, 2026
- 1 views
Why Enterprise Application Security Breaks During “Simple” Upgrades
Enterprise application upgrades are often described as simple, low-risk, or in-place. In real production environments, they are one of the most common moments when security controls quietly degrade. Across financial…
- Interviews
- February 11, 2026
- 1 views
How Mundial Media Uses AI to Decode Cultural Context
Tony, there’s a lot of talk about multicultural audiences being “important.” Can you explain? Multicultural audiences are no longer a segment; they’re the primary drivers of U.S. economic growth. Multicultural…
- Guest Column
- January 27, 2026
- 1 views
From Social Media to Strategic Messaging: How Digital PR Agencies Drive ROI
Transforming Social Media Into Measurable Value In today’s marketing ecosystem,social media marketing has evolved from simple engagement to a strategic tool for driving measurable return on investment. Digital PR agencies…
- Guest Column
- January 23, 2026
- 1 views
Digital PR and Paid Media: Integrating Campaigns for Maximum Consumer Impact
The Synergy Between PR and Paid Media In today’s advertising ecosystem, integratingPR and paid media strategies has become essential for delivering maximum impact. Agencies that combine earned, owned, and paid channels…
- Guest Column
- December 23, 2025
- 2 views
Go Grey to Gain Green: Increase Revenue by targeting Boomers and Gen X
By Charlotte Naim, Head of Business Development, Zoomd Much has been written about marketing to Millennials and Gen Z. With greater discretionary income and perhaps more time on their hands,…
- Interviews
- December 16, 2025
- 1 views
PR and digital marketing for consumer brands, specifically in the CPG space.
What was the moment or experience in your career that made you realize PR and digital marketing could create real impact for consumer brands? The moment that first made me…
- Interviews
- December 15, 2025
- 1 views
AI-Driven AdTech Innovation – Jigar Agrawal from eSparkBiz
1. Why eSparkBiz Is Becoming the Go-To AI Software Partner for AdTech Companies Answer: AdTech companies need software that can handle massive data, deliver real-time insights, and scale effortlessly. At eSparkBiz,…
- Edge Pulse
- December 9, 2025
- 2 views
“From Ads to Advocacy: How Digital PR Is Shaping the Creator Economy”
From Ads to Advocacy: How Digital PR Is Shaping the Creator Economy The creator economy has transformed the way brands engage with audiences, shifting the focus from traditional advertising to…
- Guest Column
- December 5, 2025
- 1 views
The Ultimate List of 10+ AdTech Development Companies to Watch This Year.
Summary: The digital advertising landscape in India is encountering a significant transformation, and the companies discussed in the list below play a key role in the same. They implement data-driven strategies…
- Guest Column
- December 3, 2025
- 1 views
Integrating Influencer Campaigns and PR for Full-Funnel Brand Impact”
The Power of Integration Modern marketing is no longer about choosing between strategies. Success now depends on how well those strategies work together. PR and influencer marketing have often been treated as…
