Vikrant Shetty
- Interviews
- February 25, 2026
- 2 views
Perfecting Personalized Promotions, The secret to achieving advanced personalization, and what’s holding retailers back
Jeff Baskin, Chief Revenue Officer Promotions are a key performance area for all retailers, and effectively implementing truly personalized offers at scale has been a goal for enterprise retailers for…
- Guest Column
- February 25, 2026
- 2 views
Why Digital PR Agencies Hold the Key to Smarter Martech Strategies
PR as the Foundation of Martech Success Marketing technology is only as powerful as the strategy that guides it. Tools for automation, targeting, and analytics are abundant, yet many organizations…
- Guest Column
- February 25, 2026
- 3 views
PR Agencies as AdTech Allies: Earning Attention in a Paid Media World
The Value of Credibility in a Paid Media Environment In a media environment dominated by paid advertising, capturing genuine attention has become increasingly difficult. Brands compete for audiences who are…
- Guest Column
- February 23, 2026
- 3 views
How You Can Leverage Data Insights to Personalize Your Customer Journeys
Every business owner wants their organization to be successful. However, it often takes more than great pricing or good customer service to make this happen. You also need a brand…
- Guest Column
- February 23, 2026
- 3 views
Blending Martech and Media Relations: The Next Era of Digital Public Relations
Why Martech and Media Relations Must Converge The traditional divide between marketing technology and media relations is fading. Companies once approached these functions as separate disciplines, but buyers now expect…
- Guest Column
- February 23, 2026
- 2 views
How B2B PR Firms Are Evolving to Meet the Demands of Modern Buyers
Understanding the Shift in Buyer Expectations The way businesses purchase solutions has changed. Modern buyers are no longer satisfied with generic campaigns or transactional interactions. They want to engage with…
- Interviews
- February 19, 2026
- 2 views
Cancer Awareness Month Can Highlight Real Community Support
Each February, the country turns pink. Landmarks glow, national campaigns launch, and stories of survival and resilience fill television screens and social feeds. The scale of support is both inspiring…
- Interviews
- February 19, 2026
- 2 views
Why longevity and adaptability after deploying agentic AI will define enterprise success in 2026
Spokesperson: Adam Beavis, Country Manager Australia and New Zealand, Databricks. Q1: Agentic AI has moved quickly from experimentation to deployment. What will separate organisations that succeed from those that fall behind…
- Interviews
- February 17, 2026
- 2 views
“First-Party Data Isn’t Enough Anymore”.
By: Scott Kozub, VP, Product at Experian Marketing Services For years, first-party data has been positioned as the answer to nearly every challenge in digital advertising. Lose cookies? Build first-party…
- Guest Column
- February 16, 2026
- 2 views
Leveraging Technology in Public Relations: How Agencies Optimize Reach and Engagement
The Intersection of Technology and PR Public relations has always been about shaping narratives and building relationships, but the methods used to achieve those goals have changed significantly. Today, agencies…
