Vikrant Shetty
- Guest Column
- December 3, 2025
- 1 views
Why Influencer Marketing Agencies Are Redefining Brand Partnerships
Influencer content reinforces brand messaging. This integration enhances credibility, amplifies reach, and ensures that campaigns align with the company’s overall communication strategy. PR provides the contextual framework for influencer partnerships.…
- Guest Column
- November 14, 2025
- 1 views
The Convergence of Martech and AdTech: A Game-Changer for CMO’s.
Digital marketing has helped numerous businesses across the globe to increase their reach and make more sales without needing extensive physical presence. As the world becomes increasingly tech-driven, marketing and…
- Guest Column
- October 31, 2025
- 1 views
Consumer PR in a Fragmented Media World: Lessons for AdTech Marketers
In a world where audiences are scattered across countless platforms, attention has become the most valuable currency in marketing. For AdTech professionals, understanding how to reach and engage consumers in…
- Guest Column
- October 31, 2025
- 1 views
Why Digital PR is the Unsung Hero of Effective AdTech Campaigns
The success of an AdTech campaign is often attributed to targeting precision, creative performance, and data analytics. Yet behind every standout campaign lies something less visible but equally essential: strategic…
- Interviews
- October 29, 2025
- 1 views
Redefining Local Advertising: How Locality is Powering Precision, Trust, and Performance Across Broadcast and Streaming.
1. Locality plays a central role in connecting brands with local audiences. What makes local advertising such a powerful lever for marketers today? Local advertising enables brands to show up…
