AdTech Edge
- Press Release
- May 13, 2026
- 1 views
Beyond the Click: Onescreen’s 68% Q1 Surge Signals a New Era of High-Confidence Marketing in the Real World
BOSTON, MA — May 13th, 2026: Onescreen, the modern partner for out-of-home (OOH) advertising, today announced a massive surge in Q1 2026 growth, reporting a 68% increase in revenue compared…
- Press Release
- May 12, 2026
- 1 views
C-Centric Appoints Former LoopMe and Merkle Product Leader David Barker as VP Product
LONDON – C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech. The appointment comes at a…
- Guest Column
- May 12, 2026
- 1 views
Your Affiliate Program Is Probably a Margin Tax. Here’s Why.
Your Affiliate Program Is Probably a Margin Tax. Here’s Why.By Ronn Torossian, Founder, 5W Affiliate marketing is now a $20 billion global channel returning $12 to $15 for every dollar invested. It contributes…
- News
- April 27, 2026
- 1 views
Audion raises $15 million for US expansion and global scaling of AI-based ‘performance audio’ tool
London; Monday 27 April, 3pm (BST): Audion, an AI-powered advertising platform specialising in digital audio, announces $15 million in Series B funding. This will enable it to build on its UK…
- Press Release
- February 5, 2026
- 1 views
Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses
FREDERICK, MD, February 4, 2026 — Adwave today announced Big Game Breakthrough, a national campaign built to spotlight a shift Adwave is making possible: small businesses can now advertise on television in a…
- Press Release
- November 13, 2025
- 1 views
Freestar’s Intelligence Suite helps The Associated Press boost efficiency and unlock new revenue streams.
Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, today announced a strategic collaboration with The Associated Press (AP), an independent global news organization dedicated to factual reporting, designed to optimize the AP’s programmatic performance and expand access to premium global advertisers. The collaboration helps create new revenue streams for AP while supporting quality journalism through its innovative advertising technology.
- News
- October 1, 2025
- 1 views
Enterprises Seek Ad Independence Beyond Amazon, Walmart, and PayPal
Amazon, Walmart, and now PayPal are staking claims in the advertising world, leveraging vast troves of purchase and behavioral data to woo brands. These “walled gardens” offer the promise of closed-loop insights—ads tied directly to sales—a tantalizing proposition for marketers chasing measurable ROI.
- Interviews
- September 24, 2025
- 1 views
Retail Media’s Growing Pains: Why Advertisers Should Expect More
Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in…
- Interviews
- September 22, 2025
- 1 views
How Finance Brands Can Own Their Audience
1. How have rising privacy regulations and platform restrictions created urgency for financial brands to rethink their ad strategies? Financial institutions are increasingly focused on building a holistic, 360-degree relationship…
- Interviews
- September 22, 2025
- 1 views
How Fyllo Transforms Political Advertising
1. Political advertising has changed in the past few election cycles. From Fyllo’s perspective, how has digital media shifted the way campaigns allocate budgets and prioritize voter outreach? Campaigns are…
