C-Centric Appoints Former LoopMe and Merkle Product Leader David Barker as VP Product

LONDON – C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech.

The appointment comes at a key point in C-Centric’s growth, as it expands its work with enterprise clients and media companies to ensure their data foundations are robust, connected and ready to support AI and automation.

Barker will lead product strategy and development across C-Centric’s products, working with clients to translate complex data and engineering capability into scalable, commercially viable products.

C-Centric is a data engineering company operating at the intersection of data, customers and channels. It works with brands, publishers and media platforms to design and build identity graphs, data clean rooms and the infrastructure required for targeting, measurement and AI.

Michael Page, CEO of C-Centric, said: “We’re at a point where more clients are looking to build AI-driven capability on top of their data, and that requires a different level of product thinking. David brings the experience to take what is often complex engineering and turn it into something structured, usable and commercially meaningful.

“He understands how to bridge data, product and delivery, which is exactly what we need as we scale.”

David Barker, VP Product at C-Centric, said: “This is a great time to be joining CCentric. There is a clear shift in the market towards building AI-enabled products and services, and that starts with having the right data foundations in place.

“What stood out to me is C-Centric’s depth of engineering capability, and the opportunity to turn that into products that solve real business problems. I’m looking forward to getting started.”

David Barker is an experienced product and data strategy leader across AdTech, MarTech and data platforms. He was most recently VP Product at brand performance specialist LoopMe, and previously Product Strategy Director at
customer experience management company Merkle. He earlier spent two decades at Acxiom, latterly as Principal Product Manager.

He brings deep expertise in consumer data, programmatic advertising, identity resolution, audience platforms and cross-channel measurement, with a track record of turning complex technical capability into products that drive business growth.

About C-Centric
Centric is a data engineering company operating at the intersection of data, customers and channels. Its expertise spans cloud-native data platform engineering, identity, AI-enabled products and managed data services, helping organisations build the trusted data foundations required to support automation, agentic AI and commercial growth.

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