AdTech Edge
FREDERICK, MD, February 4, 2026 — Adwave today announced Big Game Breakthrough, a national campaign built to spotlight a shift Adwave is making possible: small businesses can now advertise on television in a practical, affordable way. One Adwave customer will receive a national advertisement during the professional football championship broadcast on February 14, 2027, turning the most-watched TV moment of the year into a spotlight for what is now available to everyday businesses.
For most of TV’s history, the medium has been out of reach for small businesses. Not because it was ineffective, but because the path in was expensive, complicated, and designed for big brands. Adwave changes that by letting businesses create and launch TV campaigns without production crews, agencies, long contracts, or large minimums. Big Game Breakthrough is designed to make that shift impossible to ignore.
“Small businesses aren’t supposed to buy million-dollar TV ads, and that’s not the point,” said David Naffis, founder and CEO of Adwave. “The point is that TV is finally accessible. This campaign is a way to show the country that the mom-and-pop shop, the local service business, the new startup, they can actually be on TV now, starting with budgets that make sense. We’re highlighting that on perhaps the biggest advertising stage in the world.”
Beginning March 1, 2026, any paying Adwave customer can enter their TV commercial into the Big Game Breakthrough. Entries will be displayed publicly on Adwave’s website, where the community can view and vote for their favorites.
A panel of judges, including advertising industry veterans, small business advocates, and entrepreneurs, will also evaluate entries based on creative quality, compelling business story, and alignment with the spirit of small business success.
The Top 10 finalists will be announced on November 20, 2026, with the winner revealed in February 2027.
Full details, including participation and entry rules, will be released on March 1.
About Adwave
Adwave is a TV advertising platform built for small businesses. The company makes it possible to create professional commercials and run targeted TV campaigns without agencies, contracts, or large budgets.
Media Contact
press@adwave.com
Big Game Breakthrough is not sponsored by, endorsed by, or affiliated with any professional football league, team, or broadcast organization.
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