BusinessWire
- News
- February 6, 2026
- 2 views
OpenX Names Matt Sattel CEO Following John Gentry’s Passing
OpenX has appointed Matt Sattel as its new Chief Executive Officer, marking a pivotal leadership transition for one of the largest independent supply-side platforms in ad tech.
GlobeNews Wire
- News
- February 6, 2026
- 2 views
Teads Taps Google TV Masthead, Expands CTV HomeScreen Reach to 500M+ Devices
The omnichannel outcomes platform has partnered with Google TV to significantly expand access to Google TV’s HomeScreen Masthead inventory—arguably one of the most prominent ad placements in the CTV ecosystem. The move gives brands first-impression visibility when users power on Google TV devices across major markets, including the US and UK.
- News
- February 6, 2026
- 2 views
PATTISON Upgrades Yonge-Eglinton With 29% Larger Digital OOH Screens
PATTISON Outdoor, in partnership with Sussex Permitting & Development Group (PDG), has unveiled two new 14’ x 48’ digital screens at RioCan’s Yonge Eglinton Centre. The upgrade replaces previous displays with larger-format units powered by 10mm SMD (Surface Mounted Device) technology, delivering sharper visuals and a 29% increase in available advertising space.
AdTech Edge
- Press Release
- February 5, 2026
- 3 views
Adwave Launches “Big Game Breakthrough” to Spotlight a New Era of TV Advertising for Small Businesses
FREDERICK, MD, February 4, 2026 — Adwave today announced Big Game Breakthrough, a national campaign built to spotlight a shift Adwave is making possible: small businesses can now advertise on television in a…
- News
- February 5, 2026
- 2 views
PropStream Enters the MLS Feed: Why Its Tuesday App Partnership Signals a Shift in Agent Advertising
PropStream announced it is now the first advertising partner inside the Tuesday app, a mobile‑first MLS platform launched in 2025. The integration introduces a new path for agents to move directly from browsing listings to deeper property intelligence, lead generation, and marketing—without leaving the app experience.
- News
- February 5, 2026
- 2 views
EDO Launches ChatEDO, Bringing Conversational AI to Convergent TV Measurement
Today, EDO announced ChatEDO, a new AI‑powered agent designed to make its vast Convergent TV database faster and easier to explore. Instead of navigating complex dashboards or exporting spreadsheets, clients can now ask questions in plain language and receive immediate, data‑backed insights about TV ad performance, creative impact, competitive activity, and category trends.
PR Newswire
- News
- February 5, 2026
- 2 views
Ad Blockers Go Mainstream: Inside the 2026 Editors’ Choice Awards and the Privacy Arms Race
“For a lot of people, ads aren’t just annoying anymore — they’re unsettling,” said Kalleigh Lane, Managing Editor at All About Cookies. “It’s not just how many ads you see, but how much tracking happens behind the scenes to deliver them. People want the ability to browse the internet in peace, without feeling watched.”
- News
- February 5, 2026
- 2 views
Artlist Uses AI to Build a Big Game Ad in Five Days
For decades, Big Game commercials have followed a familiar script: months of planning, celebrity cameos, Hollywood‑grade crews, and production budgets that can rival indie films. Artlist is betting that formula is no longer inevitable.
- News
- February 5, 2026
- 2 views
Telegram Mini App Ads Grow Up: Why 2025 Marks a Turning Point for Performance Marketers
Telegram Mini Apps were once the shiny new toy in messaging-based advertising—loud growth, viral mechanics, and a gold rush of tap-to-earn schemes chasing quick user spikes. In 2025, that era is over. What’s left, according to PropellerAds’ newly released report The State of Telegram Mini App Advertising in 2025, is something far more interesting for serious marketers: a smaller, steadier, and increasingly predictable performance channel.
- News
- February 4, 2026
- 2 views
Intent IQ and Raptive Partner to Lift Publisher Yield With Privacy‑First Bid Enhancement
As identity signals grow more fragmented—and, in some cases, disappear entirely—publishers are under pressure to monetize audiences without violating privacy or betting on a single identifier. Intent IQ believes the answer lies not in replacing IDs, but in strengthening the signals that already exist.
