BusinessWire
- News
- February 10, 2026
- 2 views
HOLYWATER Rebrands as HOLYWATER TECH, Acquires Jeynix to Supercharge AI‑Powered Microdramas
The microdrama platform operator has acquired Jeynix, an AI‑assisted production studio known for hyper‑realistic visual effects and performance‑preserving techniques. Alongside the deal, the company is rebranding as HOLYWATER TECH, signaling a clearer technology‑first identity as it pushes to scale vertical storytelling into the mainstream.
- News
- February 10, 2026
- 2 views
System1: AI Ads Lag as Human Stories Win 5.9 Stars
According to new findings from System1’s Test Your Ad Competitive Edge platform—the world’s largest database of emotional advertising norms—ads centered on human storytelling and cultural resonance outperformed tech‑forward narratives by a wide margin. While 18 % of this year’s Big Game spots featured AI messaging, those ads averaged just 2.1 Stars on System1’s effectiveness scale.
PRWebAnzu Unlocks Performance-Driven Intrinsic In-Game Advertising for Programmatic DSPs
Anzu, best known for embedding ads directly into gameplay environments, is moving decisively into performance advertising. The company has launched click-enabled intrinsic in-game ad formats, giving programmatic DSPs access to high‑intent gaming inventory that until now has largely sat outside lower‑funnel buying strategies.
Golden Goose Scheduling Partners With Art of Dental Marketing to Build a ‘Full‑Funnel’ Growth Engine for Dental Practices
The company announced a new partnership with Art of Dental Marketing, the agency led by industry veteran Sean Hamel. The collaboration aims to combine Golden Goose’s high‑conversion call handling with Art of Dental Marketing’s branding and patient acquisition strategies—creating what both companies describe as a more integrated growth engine for dental practices.
PR Newswire
- News
- February 9, 2026
- 3 views
IAB Launches Project Eidos to Rebuild Ad Measurement From the Ground Up
Dubbed Project Eidos, the new initiative is a coordinated, industry‑wide push to fundamentally modernize advertising and marketing measurement—replacing today’s fragmented, channel‑by‑channel systems with a unified, interoperable framework designed for an AI‑powered era.
- News
- February 9, 2026
- 3 views
Google Gemini Tops Kellogg’s Super Bowl Ad Rankings as AI and Health Brands Reshape 22nd Annual Review
Google Gemini claimed the top honor in the 22nd Kellogg School Super Bowl Advertising Review, earning first place for its emotionally driven “New Home” spot—an ad that framed AI not as spectacle, but as a quiet partner in life’s transitions. It marks the fourth time Google has taken the No. 1 position in the Kellogg panel’s rankings, reinforcing the brand’s long‑standing ability to translate complex technology into relatable storytelling.
- News
- February 9, 2026
- 2 views
Triton Digital Unveils Industry-Level Podcast Benchmarks Across Top 20 Global Markets
The global audio measurement and ad tech provider has launched a new Podcast Metrics Industry Feature Set, adding industry‑level benchmarking, market share tracking, and audience composition insights to its existing Podcast Metrics platform. The move gives publishers visibility beyond their own shows—into how they stack up across the broader podcast ecosystem in the top 20 global markets by downloads.
- News
- February 9, 2026
- 3 views
Wells Fargo Returns to the Big Game With Marcello Hernández—and a Push for Everyday Financial Wins
The campaign, titled “Celebrating Every Win,” centers on the Wells Fargo Mobile Banking app and features comedian and actor Marcello Hernández. Created with BBDO New York and directed by Jess Coulter of O Positive, the spot leans into humor to spotlight the small but meaningful milestones—building savings, sticking to a budget, or simply making smarter money moves.
- News
- February 6, 2026
- 2 views
S&P Global and Vanguard Launch ‘Partner Perspectives’ to Decode Capital Markets Shifts
The company (NYSE: SPGI) has launched Partner Perspectives, a thought‑leadership initiative designed to convene major institutions around the structural trends reshaping global capital markets. The first installment—produced jointly with Vanguard—is titled The Future of Capital Markets: Unlocking Potential Ahead and dives into indexing concentration, bond market durability, and the accelerating evolution of private markets.
- News
- February 6, 2026
- 2 views
Criteo Launches Agentic Commerce Service to Power AI Shopping Assistants
The commerce media company (NASDAQ: CRTO) has introduced its new Agentic Commerce Recommendation Service, a system designed to feed large language model (LLM) platforms and retailer chatbots with transaction-ready product recommendations powered by real shopping data—not just scraped product descriptions.
