GlobeNews Wire
- News
- February 4, 2026
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EVA Live Launches NeuroServe, an AI Ad Platform Built to Kill Manual Optimization
EVA Live is making a clear bet on where digital advertising is headed—and where it’s breaking down today. The AI‑driven advertising company announced the official launch of NeuroServe, a next‑generation online advertising platform designed to eliminate inefficient A/B testing, reduce human error, and optimize campaigns in real time using continuous AI learning.
PR Newswire
- News
- February 4, 2026
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Rokt mParticle’s Match Boost Takes Aim at the Match‑Rate Crisis in First‑Party Advertising
Rokt mParticle thinks it has a fix. The company is continuing the rollout of Match Boost, a new capability inside its real‑time customer data platform designed to enrich first‑party audiences at the exact moment they’re activated. The goal: close the growing “match‑rate gap” caused by missing identifiers, fragmented identities, and ongoing signal loss across the ad ecosystem.
- News
- February 4, 2026
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ABCS Insights Brings Full-Funnel Ad Effectiveness Measurement to Canada
As marketers face growing pressure to prove what actually drives growth, ABCS Insights is taking its unified advertising effectiveness platform north of the border. The company announced today that its full‑funnel advertising measurement solutions are now available in Canada, giving brands, agencies, and publishers access to a single framework that connects media exposure to real business outcomes—from brand awareness all the way to sales.
- News
- February 4, 2026
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Catalyst IQ announced a new Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) product built specifically for AI‑driven search results, today at the National Automobile Dealers Association (NADA) convention.
Designed to help automotive dealers show up when car shoppers search on Google or use AI answer engines, Catalyst IQ’s SEO/AEO solution leverages real‑time market intelligence to influence SEO planning and content. It takes SEO to another level by factoring market demand, current inventory and local, competitive movement. For years, most dealership SEO relied on static keyword lists, historical trends, and generic templates. Catalyst IQ’s new solution flips the script by measuring market demand and potential vs. keywords. It aligns SEO, AEO, and GEO to real inventory, pricing, and in‑market demand, enabling dealers to capture high‑intent queries—including AI‑generated answers—with content grounded in sales reality.
- News
- February 3, 2026
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From Basement Beginnings to AI‑Era Leadership: The Ad Man 2.0 Reframes Marketing for What Comes Next
In 1981, Jim Mudd Sr. started what would become one of automotive marketing’s most recognizable agencies in a basement. More than four decades later, that origin story is being revisited—not as nostalgia, but as a blueprint for navigating an industry now shaped by AI, automation, and relentless digital change.
Prathamesh Barathe
- News
- February 3, 2026
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PubMatic Launches AI Insights to Give Publishers Real-Time Clarity on Demand—and Revenue
That’s the problem PubMatic (NASDAQ: PUBM) is targeting with the launch of AI Insights, a new set of AI‑powered capabilities designed to help publishers understand shifting demand dynamics and act on them before revenue opportunities disappear.
Delivered through the PubMatic Assistant, which is embedded directly into the company’s platform, AI Insights gives publishers real‑time visibility into how their inventory, pricing, and demand compare with a relevant peer group—without exposing proprietary data. The goal: replace backward‑looking analysis with live intelligence that explains not just what changed, but why it changed.
BusinessWire
- News
- February 3, 2026
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LiveRamp CEO Scott Howe Earns IAB Lifetime Award for Shaping the Future of Ad Tech
LiveRamp CEO Scott Howe has spent much of his career arguing that advertising works better when the industry works together. This week, the Interactive Advertising Bureau (IAB) made that case…
- News
- February 3, 2026
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Flowco to Buy Valiant in $200M Deal, Deepening Its Grip on Artificial Lift
Flowco Holdings Inc. (NYSE: FLOC) is making a decisive move to broaden its role in oilfield production technology. The company announced it has signed a definitive agreement to acquire the parent company of Valiant Artificial Lift Solutions LLC, one of the largest private, pure‑play providers of electric submersible pump (ESP) systems in the U.S., in a transaction valued at approximately $200 million.
PRWebAdClarity Adds AI to Decode Competitor Ad Objectives
Competitive ad intelligence has never been short on data. Marketers can already see where competitors advertise, how much they spend, and which creatives they run. What’s been missing is context—the intent behind those campaigns. BIScience, the company behind the ad intelligence platform AdClarity, thinks it has the answer.
- News
- February 2, 2026
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Northslope Raises $22M Series A to Build Mission‑Specific AI on Palantir’s Operating System
Enterprise AI is moving out of the lab and into production—and Northslope wants to be the company that proves it can work where the stakes are highest. The Palantir‑native AI company has raised $22 million in Series A funding to scale its forward‑deployed engineering model and expand its AI application platform built specifically for the Palantir operating system.
