Prathamesh Barathe
- News
- May 22, 2026
- 2 views
UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK…
- News
- May 22, 2026
- 2 views
UK Study Finds Most Viewers Use Subtitles While Ads Lag Behind
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles…
BusinessWire
- News
- December 16, 2025
- 1 views
Global Video Advertising Agency Market Poised for 8% CAGR Through 2031
The global video advertising agency market is on track for steady growth, with a projected 8% CAGR from 2025 to 2031, according to the latest report from ResearchAndMarkets.com. Digital adoption, rising consumer engagement with online video, and a surge in video marketing strategies are fueling this expansion.
PR Newswire
- News
- November 14, 2025
- 1 views
Locality Names Michael Collins as CEO to Drive Next Phase of Local Video Advertising
Locality, a leading data-powered platform for local video advertising, has appointed Michael Collins as its first Chief Executive Officer, signaling a new phase of growth as the company strengthens the connection between its streaming and broadcast businesses.
- News
- October 31, 2025
- 1 views
MNTN Launches QuickFrame AI: Turning Any Brand into a TV Ad Studio in Minutes
MNTN (NYSE: MNTN), the Connected TV (CTV) advertising platform known for bringing performance marketing to television, has unveiled QuickFrame AI, a new AI-powered video production platform designed to make high-quality ad creation as simple as typing in a URL. The tool—currently in public beta—promises to democratize TV ad production, giving smaller brands the kind of creative firepower once reserved for major advertisers.
- News
- October 30, 2025
- 1 views
Global Video Market Set to Hit $1 Trillion by 2030, Driven by Streaming Growth and Ad-Supported Models
The global video industry is headed for a trillion-dollar milestone. According to new research from Omdia, the combined revenue from online video and traditional TV—including subscriptions, on-demand transactions, and advertising—is projected to surpass $1 trillion annually by 2030.
PRWebAdPlayer.Pro Boosts Video Ad Platform with Targeting and SupplyChain Upgrades
AdPlayer.Pro, a global provider of SaaS video advertising technologies, has rolled out major upgrades to its video ad platform, aiming to sharpen campaign precision in connected TV (CTV) and in-app environments.
- News
- September 19, 2025
- 1 views
Omneky Launches Interactive AI Suite for Video Ad Generation
Video is the crown jewel of digital advertising—but it’s also one of the hardest formats to scale. Omneky, Inc., a generative AI company specializing in advertising, thinks it has cracked that problem with a new interactive video generation suite designed to collapse the time, cost, and complexity of ad production.
- News
- July 3, 2025
- 1 views
Idomoo Launches AI Video Ads to Automate and Scale Branded Video Creation
In a move that could disrupt the traditional video production playbook, Idomoo—best known for its personalized video tech—has unveiled AI Video Ads, the latest evolution of its Lucas AI Video Creator platform. The new solution enables brands to generate branded, conversion-optimized video ads in seconds using just a text prompt.
- News
- June 25, 2025
- 1 views
CTV Viewers Embrace Ads as Subscription Fatigue Sets In, Says VAB Report
The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.
