PR Newswire
Video is the crown jewel of digital advertising—but it’s also one of the hardest formats to scale. Omneky, Inc., a generative AI company specializing in advertising, thinks it has cracked that problem with a new interactive video generation suite designed to collapse the time, cost, and complexity of ad production.
The feature, announced today, lets marketers pick a product or service, choose from AI-generated ad concepts, and transform them—step by step—into scripts, storyboards, and polished, on-brand video ads. Think of it as Mad Libs meets Final Cut Pro, only powered by a data-driven AI brain.
Breaking the Bottleneck
The demand for personalized, high-quality video keeps climbing across platforms like TikTok, YouTube, and Instagram. But even the best marketing teams struggle with the production bottleneck: multiple revisions, heavy costs, and timelines that stretch for weeks. Omneky’s new workflow trims that down to hours.
“Our goal has always been to automate the entire creative lifecycle, and this suite represents a major leap forward in collaborative intelligence,” said Hikari Senju, Omneky CEO. “We’re ensuring every video is on-brand and aligned with a marketer’s vision, while fundamentally data-driven from concept to launch.”
How It Works
Omneky’s AI-guided workflow covers the creative pipeline from concept to distribution:
- Data-Driven Concepts: Users start by selecting a product, then pick from several AI-generated video ideas—or input their own.
- Script Generation: The AI produces multiple ad script options that can be edited, combined, or selected as-is.
- Interactive Storyboarding: Several visual storyboards are generated, with the option to regenerate specific scenes until the flow clicks.
- Video Editing & Customization: Final ads can be fine-tuned with AI avatars, music, custom voiceovers, and transitions.
- Omnichannel Launch: Completed videos can be pushed directly to Facebook, Instagram, YouTube, and TikTok. Integration with The Trade Desk and other streaming platforms is coming soon.
The Bigger Picture
Generative AI has already proven its chops in text and static design, but video has remained stubbornly human-intensive. Omneky is betting that automation plus interactivity is the unlock—giving marketers both creative control and scale.
The timing is savvy. As advertisers look for ways to stretch budgets, AI-driven content tools are gaining traction. Competitors like Runway and Synthesia offer AI-powered video production, but Omneky’s angle—building ads with data-backed creative testing in mind—positions it squarely for the marketing department, not just the content studio.
The new suite is available now for all Omneky customers, marking what the company calls the next step toward “true omnichannel automation.” If it delivers, Omneky could become the go-to creative engine for programmatic video in an increasingly cookieless, omnichannel ad world.
BusinessWire
