Prathamesh Barathe
- News
- May 22, 2026
- 3 views
KERV.ai Expands Interactive Ad Push With Canela Media Partnership
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across…
- News
- May 22, 2026
- 3 views
Pattern Launches Pi to Automate AI-Powered Ecommerce Growth
Ecommerce acceleration company Pattern is deepening its push into enterprise AI with the launch of Pattern Intelligence (Pi), a new AI-powered execution engine designed to automate marketplace operations for global…
- News
- May 22, 2026
- 2 views
Marketers Face Growing Data Gap in AI-Driven Advertising Era
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across…
AdTechEdge
- Press Release
- April 1, 2026
- 1 views
Big Happy Appoints Alison Mayes as Vice President of Strategic Partnerships and Agency Development
NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will…
PR Newswire
- News
- January 6, 2026
- 1 views
Omnicom Media: Why Advertising Alone No Longer Drives Brand Influence
That’s the central takeaway from “The Future of Brand Influence,” a new research report from Omnicom Media, which argues that brand growth is now shaped by a fragmented influence ecosystem where ads compete with influencers, peer commentary, retail environments, and increasingly, AI-generated recommendations.
BusinessWire
- News
- November 18, 2025
- 1 views
Ibotta Partners With ABCS Insights to Validate CPG Sales Lift—and the Early Results Beat Digital Benchmarks
In a move that underscores how quickly measurement expectations are rising across retail media, Ibotta has teamed up with ABCS Insights to give CPG brands independent proof of what their promotional dollars are actually doing. And according to the first batch of studies, the answer is clear: Ibotta’s promotions are driving above-benchmark sales lift, outperforming many other digital media and promotional tactics across categories like salty snacks, pet food, and carbonated beverages.
- News
- November 17, 2025
- 1 views
GoWit Secures New Funding to Push AI Retail Media Deeper Into EMEA
Retail media is booming, and AI is quickly becoming the engine behind the sector’s next wave of growth. Into this fast-moving landscape steps GoWit—again—with fresh capital and an even bigger appetite for expansion.
- News
- November 7, 2025
- 1 views
Glass-Media Debuts Transparent LED Poster to Replace Wasteful Retail Window Clings
Retail windows have long been dominated by static posters, neon signs, and clings that are printed, shipped, installed, torn down, and dumped—on repeat. Glass-Media wants to end that cycle. The company has unveiled a first-of-its-kind transparent LED poster built with Digi Point Media, promising a lighter, smarter, and dramatically more sustainable replacement for the decades-old signage status quo.
- News
- November 5, 2025
- 1 views
Perion Launches DOOH Player, Completing Its Full-Stack Ad Tech for Digital-Out-of-Home and Retail Media
Perion Network Ltd. (NASDAQ & TASE: PERI) is taking another bold step in reshaping the future of advertising technology. The company today unveiled the Perion DOOH Player, a next-generation platform that rounds out its full-stack suite for Digital-Out-of-Home (DOOH) and Retail Media — two of the fastest-growing arenas in modern marketing.
GlobeNews Wire
- News
- October 31, 2025
- 1 views
Stingray Expands U.S. Retail Media Reach with Acquisition of DMI
Stingray (TSX: RAY.A; RAY.B), the Montreal-based leader in music, video, and advertising solutions, has acquired DMI, a U.S.-based pioneer in music branding and in-store audio advertising. The move adds roughly 8,500 new retail locations to Stingray’s U.S. network—bringing its total footprint to 33,500 stores nationwide—and solidifies its dominance in the pharmacy audio advertising sector.
