Ibotta CEO Bryan Leach to Join Brandweek 2025 Mainstage to Discuss Data-Driven Shopping with Liquid Death
Ibotta (NYSE: IBTA), the North American leader in digital promotions, is bringing its data-driven perspective to Adweek’s Brandweek 2025. CEO Bryan Leach will take the mainstage on Tuesday, November 4, 2025, at 7:20 a.m. PT / 10:20 a.m. ET, alongside Benoit Vatere, Chief Media Officer at Liquid Death, for a session focused on how data, measurement, and optimization are reshaping the modern shopping experience.
Instacart Brings Retail Media Data Directly to TikTok Ads
Instacart (Nasdaq: CART) is taking retail media to social, announcing a new integration with TikTok that allows select CPG advertisers to leverage first-party retail data directly within TikTok Ads Manager. The move makes Instacart the first retail media network to provide end-to-end campaign capabilities natively on TikTok, from audience targeting to purchase measurement.
Criteo and DoorDash Partner to Expand Retail Media Across Grocery and Convenience
Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership aimed at boosting advertising across DoorDash’s U.S. marketplace, expanding beyond restaurants to grocery, convenience, and other retail categories.
Xnurta Launches Data Hub to Streamline Amazon Ads Analytics for Enterprise Brands
Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.
Grocery TV Hits 6,500 Stores, Rebrands to Scale In-Store Media
Grocery TV, a leading in-store retail media platform, has officially expanded its footprint to over 6,500 grocery stores nationwide, reaching roughly 1 in 4 Americans. The announcement coincides with a company rebrand, introducing a refreshed visual identity and messaging that emphasizes its role as a technology partner for grocery retailers aiming to scale in-store media.
IAB Lowers 2025 U.S. Ad Spend Forecast Amid Tariff Concerns, Digital Channels Gain
Amid economic uncertainty and rising tariffs, U.S. advertisers are recalibrating their budgets, according to the IAB 2025 Outlook Study September Update. The Interactive Advertising Bureau lowered its 2025 ad spend forecast from +7.3% to +5.7%, reflecting a more cautious outlook for the second half of the year.
Criteo Supercharges Retail Media with Auction-Based Display Ads for Greater Flexibility and Scale
The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
Albertsons Rolls Out In-Store Digital Ad Network, Supercharging Retail Media Strategy
Albertsons is stepping into the future of retail media with a digital twist—literally. Unveiled at Cannes Lions, the grocery giant’s media arm, Albertsons Media Collective, has announced the launch of its in-store digital display network, a move designed to blend marketing muscle with real-time shopper engagement.
Big Happy Launches 3D DOOH Unit Led by Gabby Stoller
Big Happy, known for its high-impact, mobile-first rich media advertising, has officially launched its 3D Digital Out-of-Home (DOOH) division. This strategic move expands its creative-first approach into a fast-growing medium that plays a pivotal role in full-funnel brand strategies. The new unit will be led by Gabby Stoller, a seasoned executive who previously helped scale Walmart’s retail media and Vistar Media’s DOOH operations.
noon & Flyby Launch Mobile DOOH Advertising with Smart Delivery Boxes
noon, the region’s leading digital ecosystem, has partnered with Flyby to launch a revolutionary mobile Digital Out-of-Home (DOOH) medium, transforming its last-mile delivery fleet into a data-driven, real-time advertising network. This strategic collaboration signals a new era in outdoor advertising by integrating smart ad tech into everyday urban mobility.












