Prathamesh Barathe
- News
- June 1, 2026
- 2 views
FreeCast Unveils Multi‑City Advertising Campaign Powered by New to the Street’s CTV & OOH Network
FreeCast Launches Multi‑City Advertising Campaign Through Agreement with New to the Street, marking the streaming platform’s first large‑scale push into outdoor and connected‑TV media to broaden brand awareness and showcase its suite of…
PR Newswire
- News
- September 10, 2025
- 1 views
XR Integrates Directly With Amazon DSP to Supercharge Video Campaigns
XR, a leading platform for managing advertising operations, has announced a direct API integration with Amazon Ads’ DSP, giving marketers the ability to run high-performance video campaigns across Amazon’s premium…
- News
- August 25, 2025
- 1 views
DeepIntent Launches HealthFirst™ FAST Package for Healthcare Advertisers
DeepIntent, a leading healthcare advertising platform, has launched its HealthFirst™ FAST (Free Ad-Supported Streaming TV) Package, providing performance-driven access to verified healthcare audiences across top streaming publishers like LG Ad Solutions and Pluto TV.
BusinessWire
- News
- August 22, 2025
- 1 views
Trailblazing Sports Group Launches Trailblazing Moments for Women’s Sports CTV Ads
Trailblazing Sports Group, a consultancy and marketplace for high-performing brand partnerships in women’s sports, has launched Trailblazing Moments, a new CTV inventory solution designed to help brands align with the biggest moments in women’s sports.
Vinay Phadnis
- News
- July 28, 2025
- 1 views
American Standard Brings Shower Remodels to Prime Time in TV Debut
American Standard—the name synonymous with reliable bathroom fixtures—is stepping into the spotlight with its first-ever national TV campaign for shower remodels. Backed by parent company LIXIL and creative partner Marketing Architects, the campaign aims to redefine how consumers think about home renovation, one shower at a time.
GlobeNews Wire
- News
- July 24, 2025
- 1 views
Magnite and Dentsu Join Forces to Streamline Video Adve
Magnite, the world’s largest independent sell-side ad platform, has entered a strategic partnership with Dentsu EMEA to supercharge video advertising performance and innovation across the region. The alliance underscores a shared vision: ushering in the “Algorithmic Era” of advertising, where automation, data interoperability, and outcome-driven planning become standard—not aspiration
PRWebAdGood Supercharges CTV Access for Nonprofits with Star-Studded Board Expansion
Nonprofit ad tech firm AdGood just leveled up its leadership, announcing a powerhouse board of directors drawn from the upper ranks of ad tech, streaming, and media. The move signals an aggressive push to expand its mission: making premium Connected TV (CTV) advertising accessible and affordable for nonprofits.
- News
- July 22, 2025
- 1 views
Engage Media TV Slashes 11% of Invalid Traffic in 30 Days with Anura’s Real-Time Fraud Detection
In the high-stakes world of CTV and OTT advertising, trust is currency—and nothing erodes that faster than invalid traffic (IVT). Engage Media TV, a rising player in the programmatic ad space, just took a bold step toward restoring that trust by eliminating 11% of hidden IVT in less than 30 days. Their not-so-secret weapon? Anura, a real-time ad fraud detection platform built for transparency and speed.
- News
- July 21, 2025
- 1 views
Innovid Brings LinkedIn CTV Ads to Social Ads Manager for Unified B2B Campaigns
Innovid, the independent ad tech player known for streamlining creative delivery and performance tracking, is turning up the volume on connected TV (CTV). The platform now officially supports LinkedIn’s Connected TV Ads, giving advertisers a new way to activate LinkedIn CTV campaigns directly through Innovid’s Social Ads Manager.
