BusinessWire
Trailblazing Sports Group, a consultancy and marketplace for high-performing brand partnerships in women’s sports, has launched Trailblazing Moments, a new CTV inventory solution designed to help brands align with the biggest moments in women’s sports.
Powered by Transmit, Trailblazing Moments tackles a persistent challenge: how to invest in women’s sports at scale amid limited inventory. By inserting ads during pivotal in-game moments—like free throws, goals, and celebrations—the platform expands opportunities for brands while preserving the live viewing experience.
“We’re not just increasing investment in women’s sports. We’re expanding where and how that investment can happen,” said Sara Gotfredson, CEO of Trailblazing Sports Group. “These eye-catching ad formats integrate seamlessly with game flow and enhance the fan experience.”
Key Features:
- Innovative Ad Formats: Picture-in-picture (PIP), L-Bar, overlay, and vertical video units trigger around the biggest plays rather than just commercial breaks.
- Women’s Sports Live Look-Ins: Curates live in-game action to solve discoverability gaps, boosting awareness across sports.
- CTV-Optimized Engagement: 83% of viewers say these formats improve their experience; 91% prefer PIP ads. Brands gain impact without interrupting action.
Dustin Sherman, SVP of Partnerships & Client Success at Transmit, emphasized the solution’s value: “We’re proud to partner with Trailblazing Sports Group to provide an always-on, culturally relevant solution that lets brands reach audiences authentically and at scale.”
Availability and Impact
Trailblazing Moments is now live, offering premium live sports inventory across CTV platforms, RSNs, DTC apps, and more. By capturing audience attention during high-impact moments, brands can meaningfully connect with fans while fueling growth in women’s sports.
