Prathamesh Barathe
- News
- May 22, 2026
- 3 views
MediaCo Expands EstrellaTV Distribution in Key Hispanic TV Market
MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in…
BusinessWire
- News
- November 3, 2025
- 1 views
Bombora Launches Curated Ecosystem Audiences to Supercharge B2B Targeting
Bombora, the self-described pioneer of B2B intent data, has launched Curated Ecosystem Audiences—a new audience solution designed to bring precision, scalability, and intelligence to digital B2B advertising. The release marks a significant evolution in how marketers can harness high-fidelity business data across programmatic, social, and CTV platforms.
GlobeNews Wire
- News
- September 12, 2025
- 1 views
Locality Launches Collective: A Unified Platform for Local TV and Streaming Ad Buys
When it comes to TV advertising, “local” has always been a messy, fragmented landscape. National brands typically rely on expensive, one-size-fits-all buys, while local campaigns require stitching together countless broadcast,…
- News
- July 16, 2025
- 1 views
Viant and LG Ad Solutions Join Forces to Supercharge Addressable CTV Ads
In a move that underscores the industry-wide shift from linear to streaming, Viant Technology has inked a strategic partnership with LG Ad Solutions, unlocking addressable advertising across more than 45 million LG Smart TVs in the U.S. The integration pushes programmatic advertising deeper into the living room, offering brands sharper targeting, improved data fidelity, and context-rich placements—all accessible through the Viant DSP.
- Edge Pulse
- July 14, 2025
- 2 views
Samba TV Report Exposes Alarming Drop in On-Screen Diversity as Advertisers Lag Behind
In an era when inclusive storytelling should be table stakes, Samba TV’s newly released 2025 State of Diversity on TV report reveals the industry is still fumbling the basics. The media intelligence firm, known for leveraging AI to track viewership trends, has surfaced hard-hitting data: diverse representation on TV is not just plateauing—it’s regressing.
PR Newswire
- News
- June 25, 2025
- 1 views
Southside Market Turns Up the Heat on E-Commerce Sales with Spectrum Reach’s Customer Data Match
Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.
- News
- June 25, 2025
- 1 views
Simulmedia and OptimizeRx Partner to Bring HIPAA-Compliant Precision Targeting to TV and Streaming Ads
The era of “spray-and-pray” pharmaceutical TV ads may finally be over.
In a new partnership announced today, Simulmedia, a leader in data-driven TV and streaming advertising, and OptimizeRx Corp. (Nasdaq: OPRX), a pioneer in healthcare tech, are joining forces to launch Micro-Neighborhood® Targeting (MNT) across linear, digital, and connected TV (CTV) channels.
EIN Presswire
- News
- June 12, 2025
- 1 views
consumr.ai & Strategus Partner to Redefine Programmatic & CTV with AI-Powered Social Signal Intelligence
In a move poised to transform how advertisers connect with today’s digitally active consumers, consumr.ai, the AI-powered consumer intelligence and “AI twin” platform, has announced a strategic partnership with Strategus, a leader in programmatic Connected TV (CTV). The partnership, revealed in May 2025, is designed to bridge the gap between real-time audience behavior and targeted media activation — unlocking the next generation of precision contextual advertising.
- News
- May 7, 2025
- 1 views
The Trade Desk Launches European Unified ID (EUID) on Snowflake Marketplace to Enhance Cross-Channel Advertising
The Trade Desk, a global leader in advertising technology, has officially launched the European Unified ID (EUID) on Snowflake Marketplace. This move enables joint customers to activate more targeted and privacy-centric digital advertising campaigns, leveraging authenticated data across channels.
- News
- May 2, 2025
- 1 views
Michael Kassan Joins Cognitiv’s Board to Drive Advanced Advertising Innovation
Cognitiv, a leading advanced performance partner powered by deep learning, has announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors. This marks a new phase of strategic growth for Cognitiv, bringing decades of expertise in media, marketing, and investing to the company.
