AdTech Edge
- Press Release
- May 28, 2026
- 2 views
Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale
Direct connection to the Spotify Ad Exchange opens full access to Spotify’s audio, video, display and podcast inventory, across all deal types, worldwide. Amsterdam; 28 May 2026: Azerion, a leading European…
- Press Release
- May 28, 2026
- 2 views
Vantage Names Retail Media Veteran Melissa Gallo Vice President, Solutions and Delivery
TORONTO—May 28, 2026—Vantage, the operating system for commerce and retail media, today announced that Melissa Gallo has joined the company as Vice President, Solutions and Delivery, a role created to…
Prathamesh Barathe
- News
- May 22, 2026
- 2 views
Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech Platform
Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning…
- News
- May 22, 2026
- 2 views
UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK…
- News
- May 22, 2026
- 2 views
UK Study Finds Most Viewers Use Subtitles While Ads Lag Behind
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles…
- News
- May 22, 2026
- 2 views
Genius Sports Study Finds Live Sports Moments Boost Brand Recall
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during…
- News
- May 22, 2026
- 2 views
KERV.ai Expands Interactive Ad Push With Canela Media Partnership
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across…
- News
- May 22, 2026
- 2 views
Marketers Face Growing Data Gap in AI-Driven Advertising Era
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across…
- Press Release
- May 12, 2026
- 1 views
C-Centric Appoints Former LoopMe and Merkle Product Leader David Barker as VP Product
LONDON – C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech. The appointment comes at a…
BusinessWire
- News
- January 28, 2026
- 1 views
MGID & Marfeel Celebrate One‑Year Partnership, Unveiling Real‑Time Editorial Analytics to Power Publisher Revenue and Engagement
When MGID, a global native‑advertising network, first announced its collaboration with Marfeel, a mobile‑optimization platform for news publishers, the buzz centered on “real‑time editorial performance monitoring.” A year later, the two firms have moved from concept to a fully operational analytics suite that surfaces article‑level metrics the instant a story goes live.
