Vikrant Shetty
- Guest Column
- March 24, 2026
- 1 views
From Metrics to Meaning: How PR Agencies Are Changing the Way Brands Measure Impact
Beyond Impressions and Clicks In the era of digital marketing, traditional metrics such as impressions, clicks, and page views are no longer sufficient to gauge the true effectiveness of a…
- Guest Column
- March 23, 2026
- 1 views
From Awareness to ROI: The Evolution of Influencer Marketing Agencies in 2025
The Shift Toward Measurable Impact Influencer marketing has moved beyond its early days as a tool for generating buzz. Today, it sits at the center of brand-building conversations because companies…
- Guest Column
- March 19, 2026
- 1 views
Blurring Boundaries: How PR Agencies and AdTech Firms Must Collaborate
The Power of Storytelling and Data In modern marketing, the lines between creative storytelling and data-driven targeting are becoming increasingly intertwined. PR agencies excel at crafting narratives that resonate with…
- Guest Column
- March 17, 2026
- 1 views
Copilot CoWork: The AI Tool That May Expose Marketing’s Operational Gaps
The launch of Copilot Cowork inside Microsoft 365 shows how quickly AI is moving deeper into the tools where marketing resides. When AI can assemble research or prepare launch materials…
- Guest Column
- February 26, 2026
- 1 views
How Beauty PR Firms Turn Social Buzz Into Business Results
The Power of Authentic Engagement In the beauty industry, consumer attention is both fleeting and fiercely competitive. Capturing it requires more than advertising. It demands trust, authenticity, and meaningful conversations.PR firms…
- Guest Column
- February 25, 2026
- 1 views
Why Digital PR Agencies Hold the Key to Smarter Martech Strategies
PR as the Foundation of Martech Success Marketing technology is only as powerful as the strategy that guides it. Tools for automation, targeting, and analytics are abundant, yet many organizations…
- Guest Column
- February 25, 2026
- 1 views
PR Agencies as AdTech Allies: Earning Attention in a Paid Media World
The Value of Credibility in a Paid Media Environment In a media environment dominated by paid advertising, capturing genuine attention has become increasingly difficult. Brands compete for audiences who are…
- Guest Column
- February 23, 2026
- 1 views
How You Can Leverage Data Insights to Personalize Your Customer Journeys
Every business owner wants their organization to be successful. However, it often takes more than great pricing or good customer service to make this happen. You also need a brand…
- Guest Column
- February 23, 2026
- 1 views
Blending Martech and Media Relations: The Next Era of Digital Public Relations
Why Martech and Media Relations Must Converge The traditional divide between marketing technology and media relations is fading. Companies once approached these functions as separate disciplines, but buyers now expect…
- Guest Column
- February 23, 2026
- 1 views
How B2B PR Firms Are Evolving to Meet the Demands of Modern Buyers
Understanding the Shift in Buyer Expectations The way businesses purchase solutions has changed. Modern buyers are no longer satisfied with generic campaigns or transactional interactions. They want to engage with…
