AdTech Edge
- Guest Column
- July 29, 2025
- 1 views
Unlocking the Power of Connected TV for Nonprofits
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing…
- Guest Column
- July 15, 2025
- 1 views
CTV needs dynamic ad insertion to be done right: Here’s why
Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad…
AdTechEdge
- Guest Column
- July 14, 2025
- 1 views
Media Companies Capture Innovation and Legacy Value With Linear Streaming
As traditional TV viewership migrates to streaming platforms, media companies are facing a new challenge – how to capture revenue from a growing streaming business while maximizing revenue from a…
