Vikrant Shetty
- Interviews
- March 30, 2026
- 1 views
Why Creative Commerce Is Powering Marketing’s Unified Growth Engine
1. Komerz has made two acquisitions in under 60 days with Pathformance in February and Glassbox in March. What’s the strategic logic behind moving that fast? Today’s industry is moving…
- Interviews
- March 26, 2026
- 1 views
How Copilot CoWork is Exposing Marketing Teams’ Blind Spots
1. Microsoft recently introduced Copilot CoWork within Microsoft 365. From your perspective, how does this development change the way marketing teams approach campaign planning and collaboration? AI digital assistants are…
- Interviews
- March 26, 2026
- 1 views
Why B2B Growth Is Becoming System-Driven Rather Than Campaign-Driven
Q1. Many B2B marketers still structure their strategy around campaigns and funnels. Why is that model starting to break down? Picture a buying committee researching solutions anonymously across multiple sites.…
- Guest Column
- March 26, 2026
- 2 views
Why Technology Public Relations Must Balance Speed with Responsibility
The Pressure of Fast-Moving Innovation In the age of AI and emerging technology, innovation moves at an unprecedented pace. Tech PR teams are under pressure to communicate developments quickly, keeping audiences…
- Guest Column
- March 25, 2026
- 3 views
Why Digital PR is the Missing Link in Modern Marketing Strategies.
The Expanding Role of Digital PR For years, PR was associated primarily with media relations and reputation management. While these elements remain important, the demands of today’s marketing environment have expanded…
- Guest Column
- March 24, 2026
- 2 views
From Metrics to Meaning: How PR Agencies Are Changing the Way Brands Measure Impact
Beyond Impressions and Clicks In the era of digital marketing, traditional metrics such as impressions, clicks, and page views are no longer sufficient to gauge the true effectiveness of a…
- Guest Column
- March 23, 2026
- 3 views
From Awareness to ROI: The Evolution of Influencer Marketing Agencies in 2025
The Shift Toward Measurable Impact Influencer marketing has moved beyond its early days as a tool for generating buzz. Today, it sits at the center of brand-building conversations because companies…
- Guest Column
- March 19, 2026
- 3 views
Blurring Boundaries: How PR Agencies and AdTech Firms Must Collaborate
The Power of Storytelling and Data In modern marketing, the lines between creative storytelling and data-driven targeting are becoming increasingly intertwined. PR agencies excel at crafting narratives that resonate with…
- Guest Column
- March 17, 2026
- 3 views
Copilot CoWork: The AI Tool That May Expose Marketing’s Operational Gaps
The launch of Copilot Cowork inside Microsoft 365 shows how quickly AI is moving deeper into the tools where marketing resides. When AI can assemble research or prepare launch materials…
- Interviews
- March 17, 2026
- 1 views
The Travel Loyalty Gap: How Programs Can Restore Relevance for Members
1. For years, loyalty programs sold aspiration premium cabins, upgrades, exclusive experiences. When did that promise start to feel disconnected from what travelers actually value? The disconnect emerged gradually, then…
