How AI and Data Are Rewriting B2B Growth Craig Dempster, CEO of Trilliad

Nearly all organizations have adopted some sort of AI tool (if not multiple), but many say that the ROI isn’t there. Why is this happening? What’s holding back B2B companies…

From Agency to Self-Serve: David Naffis on Opening TV Advertising to Every Budget

David Naffis is the Co-Founder and CEO of Adwave, a CTV advertising platform built for small businesses. Adwave makes it possible to create professional commercials and run targeted TV campaigns without…

What Effective Board Oversight Looks Like in the Age of AI

What Effective Board Oversight Looks Like in the Age of AI

The Optimization Problem No One Talks About

By: Tylynn Pettrey, SVP, Analytics & AI at Chalice AI For years, digital advertising has been guided by a simple principle: optimize what can be measured. That approach helped scale…

Keeping Humans in the Loop: How Adora Is Turning AI Into a True Performance Engine for Marketers

You’re stepping into the VP of Revenue role at Adora at a time when AI is rapidly reshaping marketing. What about Adora’s approach convinced you this was the right moment…

The Brands Winning Digital Growth Aren’t Chasing Attention They’re Building Habits

Digital 100 U.S., Similarweb’s annual ranking of the fastest-growing websites and apps, points to something more structural happening beneath the surface. Across consumer categories, the brands with the most sustained…

Corporate Event Engagement Has a New Baseline

When it comes to industry events, engagement used to mean attendees showing up, scanning their badge, and sitting through sessions. That bar has significantly elevated. Across industries, people arrive expecting…

The Emergence of Vibe Marketing

By: Tom Zawacki, CEO of Adswerve (https://adswerve.com/)  Vibe Marketing is a new era of marketing shaped by generative AI creativity, speed, and intelligence enabling marketers and executives to automate marketing…

NRF 2026: Biggest Takeaways for B2B Marketers to Stand Out Amongst a Sea of Tradeshow Vendors

NRF has always offered a collaborative space for retailers, technology providers, and enterprise decision makers alike, and this year was no different. While new ideas, exciting partnerships, and big purchasing…

How Deniz Gezgin Is Positioning Eightpoint at the Center of Native’s Evolution

1. How has the adoption of native direct deals influenced your ability to reach target audiences? At Eightpoint, native direct deals have fundamentally shifted us from distribution-driven monetization to intent-driven…

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