Albertsons Media Collective Launches Onsite Incrementality Measurement for Retail Media

Albertsons Media Collective, the retail‑media arm of Albertsons Companies, announced today the rollout of an onsite incrementality measurement solution — a data‑driven tool that aims to separate true sales lift from baseline…

VTEX Launches AI‑Native Commerce Suite, Redefining Digital Retail

VTEX Puts AI at the Core of Ecommerce, Announcing a New Era of Digital Commerce – the Brazilian‑headquartered commerce platform unveiled a sweeping upgrade to its technology stack at VTEX…

Mirakulo, INVIDI Team Up on Addressable TV Ads

Mirakulo, INVIDI Team Up on Addressable TV Ads to launch a joint solution that blends broadcast distribution with broadband‑driven personalization, targeting advertisers and broadcasters across the Americas, Japan and Southeast…

Viant’s AI‑Powered Programmatic Platform Gains TVision’s Attention Measurement in $200M Deal

Viant Announces Agreement to Acquire TVision Strengthening Its AI‑Powered Programmatic Platform – In a move that could reshape how brands quantify TV and streaming impact, Viant Technology Inc. (NASDAQ: DSP)…

Moloco Unveils AI‑Powered Performance CTV Platform for App Marketers

Moloco Launches AI‑Powered Performance CTV for App Marketers, Bringing Mobile‑Grade Measurement and Optimization to the Living Room, marking a decisive step toward true performance advertising on connected‑TV screens. What Moloco…

Backpack Media Teams with Kargo to Deploy Predictive Life‑Stage Intelligence for College‑Age Audiences

Backpack Media Teams with Kargo to Deploy Predictive Life‑Stage Intelligence for College‑Age Audiences — the education‑focused media network announced a strategic partnership with Kargo, the leading creative‑optimization platform, to give advertisers first‑party,…

StackAdapt Introduces First Live‑Events CTV Workflow for Advertisers

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV, a purpose‑built platform that lets brands plan, pace and measure connected‑TV ads during premium sports moments in real time. The…

Wiland and A Parent Media Co. Deploy FanSignals Predictive Intelligence on Victory+ FAST Service

Wiland and A Parent Media Co. Partner to Power Victory+ with FanSignals Predictive Subscriber Intelligence – Wiland announced a strategic integration of its FanSignals™ platform with Victory+, the free, ad‑supported streaming…

FreeWheel Unveils AI‑Powered Context Engine for Scalable Video Targeting

FreeWheel — the Comcast‑backed ad‑tech platform that powers premium video inventory for broadcasters and OTT operators — announced the launch of its Context Engine, an AI‑driven contextual targeting layer built into the Streaming Hub.…

Marketing Architects Unveils “Mass Customizer,” an AI‑Powered TV Creative Personalization Engine

Marketing Architects has launched Mass Customizer, an AI‑driven platform that lets brands tailor TV ads at scale without the traditional costs of reshoots or lengthy production cycles. The new tool…

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