BusinessWire
- News
- May 7, 2025
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VideoAmp Takes Major Step in Media Measurement with MRC Audit
VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
- News
- May 6, 2025
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Adams Outdoor Advertising Expands Reach in Eastern PA with Acquisition of Times Shamrock Inventory
Adams Outdoor Advertising has announced the successful acquisition of billboard inventory from Times Shamrock Outdoor, marking a significant expansion in the Eastern Pennsylvania market. This acquisition includes 24 static bulletins and 25 digital bulletins, solidifying Adams’ rapid growth and enhancing its reach across key regions.
- News
- May 6, 2025
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3AF Announces 3AF Impact 50 Honoring Brands Marketing to Asian Americans
In celebration of Asian Pacific Islander American Heritage Month, the Asian American Advertising Federation (3AF) has announced the 3AF Impact 50. This list recognizes outstanding companies that have demonstrated exceptional marketing efforts aimed at the Asian American community, which is projected to have a purchasing power of $1.9 trillion by 2026.
- News
- May 6, 2025
- 1 views
NIQ Partners with The Trade Desk for Enhanced Ad Targeting and Insights
NIQ, a leader in consumer intelligence, has announced a global strategic partnership with The Trade Desk, a top provider of advertising technology. This collaboration will integrate NIQ’s consumer insights and purchasing behavior data into The Trade Desk’s platform, enabling more effective and precise ad targeting.
- News
- May 5, 2025
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Universal Ads Expands with New Publishers, Bringing Premium Video to More Brands
Universal Ads has announced a new round of top publishers joining its platform, strengthening its ability to help brands of all sizes seamlessly create, buy, and measure ads in the premium video category. This development expands the platform’s reach, providing advertisers with greater access to qualified audiences. The newly added publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio, joining previously announced partners like A+E, NBCUniversal, Paramount, and Roku.
- News
- May 2, 2025
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NIQ and The Trade Desk Collaborate to Enhance Advertising with Advanced Audiences
NIQ, a leading consumer intelligence company, has announced a strategic collaboration with The Trade Desk, a global leader in advertising technology. This partnership will integrate NIQ’s consumer intelligence and shopping behavior insights into The Trade Desk’s platform, enhancing marketers’ ability to plan and activate more accurate advertising campaigns globally.
- News
- May 2, 2025
- 1 views
FreeWheel Introduces New Capabilities to Enhance Streaming Ad Experience
FreeWheel, a global leader in streaming advertising technology, has announced new capabilities for its industry-leading software. These updates enhance the FreeWheel Streaming Hub, offering advanced platform customizations, improved data signals, and optimized bidding. The aim is to strengthen connections between buyers and sellers, improving the ad-supported TV experience, and making it easier for advertisers to target audiences across premium video content.
- News
- May 2, 2025
- 1 views
LoopMe Partners with Microsoft Advertising for Real-Time Brand Optimization
LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.
- News
- May 2, 2025
- 1 views
Hacking Advertising: How to Create High-Impact Ads at Lower Costs
A groundbreaking new book, Hacking Advertising: How We Learned to Make Ads Without the Agency (And You Can Too), was published on April 29, 2025. Written by Jon Sneider, former Microsoft executive with experience managing advertising budgets over $500 million, the book challenges the advertising industry’s status quo. It offers companies a detailed roadmap to create high-quality ads at a fraction of traditional agency costs, potentially saving marketers millions annually.
- News
- April 29, 2025
- 1 views
MGID Partners with IAS to Elevate Ad Measurement and Optimization
MGID, a global native advertising platform, has announced a strategic partnership with Integral Ad Science (IAS) to replace the recently discontinued Oracle Moat and strengthen its ad measurement, campaign performance, and brand safety capabilities. This collaboration aims to provide advertisers with transparent, optimized, and data-driven advertising experiences.
