OpenX and News Australia Unlock Programmatic Access to Tubi’s Premium CTV Inventory

OpenX and News Australia Expand Programmatic Access to Tubi’s Premium CTV Inventory — the two firms announced a partnership that brings Fox Corporation’s free‑streaming service into the hands of Australian programmatic buyers…

Behavioral AI Boosts Programmatic ROI in New Shipyard‑Yobi Study

Behavioral AI Boosts Programmatic ROI in New Shipyard‑Yobi Study The Shipyard and Yobi Prove Behavioral AI Can Drive Smarter Programmatic Results – a joint announcement from full‑service agency The Shipyard…

Swiftly‑Vistar Media Deal Expands Programmatic DOOH for Retail Media

Swiftly Partners with Vistar Media to Augment its Omnichannel Reach with Digital Out‑of‑Home, a new collaboration that blends Swiftly’s retail‑media platform with Vistar’s programmatic DOOH network to give brands a unified…

Xsolla Positions Web3 Game Commerce at Consensus Miami 2026

Xsolla, the global video‑game commerce platform, announced its participation in Consensus Miami 2026, where it will host a panel and a private meetup to showcase its Web3‑focused game commerce solutions. What’s…

Adams Outdoor Advertising expands Northeast Pennsylvania footprint with 15‑billboard acquisition

Adams Outdoor Advertising Acquires 15 Billboard Assets in Northeast Pennsylvania from Encore Outdoor Advertising – In a strategic tuck‑in move, Adams Outdoor Advertising announced Thursday that it has purchased 15…

CW and Roku Team Up for Next‑Day Streaming of CW Entertainment — A New Playbook for Broadcast‑to‑Streaming Monetization

The CW Network announced a strategic partnership with Roku that will launch in Fall 2026, delivering next‑day streaming of its flagship scripted, unscripted and game‑show titles on The Roku Channel. The…

InMobi Unveils “Ad Experiences” Platform with Fossil as First Brand Partner

InMobi Unveils “Ad Experiences” Platform with Fossil as First Brand Partner, marking the Indian‑born ad‑tech firm’s entry into a full‑funnel, AI‑driven solution that blends first‑party data, premium CTV inventory, and…

KNOREX Unveils AI‑Powered XPO Optimizer to Capture $80B AdTech Market

KNOREX Targets $80 Billion Market with New AI‑driven Keyword Optimizer – KNOREX Ltd. (NYSE American: KNRX) announced a major upgrade to its XPO℠ platform, adding an AI‑Powered Keyword Optimizer for Google…

The Trade Desk Teams with Pacvue and Skai to Unify Programmatic and Retail Media

The Trade Desk Teams with Pacvue and Skai to Unify Programmatic and Retail Media, launching a joint integration that lets advertisers launch, automate, and measure campaigns across The Trade Desk’s…

Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers

Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers — the streaming platform announced today that NBCUniversal’s Peacock Premium Plus tier is now available directly through Roku’s Premium…

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