AdTechEdge
- News
- August 8, 2025
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SCA Unveils LiSTNR Precision+: AI-Powered Leap in Audio AdTech
Southern Cross Austereo (SCA) is making a bold play for audio advertising supremacy with the unveiling of LiSTNR Precision+, its most advanced AdTech product yet. Slated for launch in October, the new platform is being hailed as a “world-first” innovation in the digital audio space—and it’s aiming to put SCA’s LiSTNR platform at the center of the global conversation.
- News
- July 30, 2025
- 1 views
UAE Launches ‘Mu’lin’ Permit to Regulate Social Media Advertising
In a landmark move to modernize its media governance, the UAE Media Council has launched the Mu’lin permit, a mandatory authorization for individuals conducting advertising on social media—regardless of whether they receive monetary compensation.
- News
- July 30, 2025
- 1 views
Yospace Shatters Ad Insertion Records at UEFA Women’s EURO 2025
The UEFA Women’s EURO 2025 didn’t just deliver thrilling football—it broke advertising records too. Yospace, a pioneer in Dynamic Ad Insertion (DAI), revealed it stitched over 6 billion one-to-one addressable ads during the tournament, outpacing all previous men’s or women’s football competitions.
- News
- July 29, 2025
- 1 views
Crypto Advertising in 2025: Why Programmatic Is the Only Play That Matters
You can launch the most innovative DApp, mint the slickest ads token, or drop an NFT campaign with more sparkle than a Solana bull run but if no one sees it? You’re not marketing. You’re echoing into the void.
- News
- July 29, 2025
- 1 views
UK and Saudi Arabia Double Down on Creative Collaboration at Cannes Lions 2025
Cannes Lions 2025 wasn’t just a celebration of storytelling—it was a call to make those stories count. That’s exactly what happened at a roundtable hosted by UK Advertising and the Athar Festival, where leaders from the UK and Saudi Arabia came together to move beyond the buzzwords and into real strategy. The takeaway? Creativity is a growth engine—but only if it’s tethered to impact.
- News
- July 24, 2025
- 1 views
Higher Ed Doubles Down on OOH Advertising to Boost Enrollment and Drive Real-World Action
As enrollment pressures mount, colleges and universities are turning to a classic channel with a modern edge: out-of-home (OOH) advertising. Once a tool of fast food chains and car dealerships, OOH has surged into the academic spotlight, now ranking sixth overall in total OOH spend by product category—right behind consumer banking.
- Guest Column
- July 14, 2025
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Media Companies Capture Innovation and Legacy Value With Linear Streaming
As traditional TV viewership migrates to streaming platforms, media companies are facing a new challenge – how to capture revenue from a growing streaming business while maximizing revenue from a…
- Interviews
- June 25, 2025
- 1 views
AI, Scalability & Leadership: The CTO’s Strategic Edge | Creatopy’s Ovidiu Gavril
I believe the CTO role is evolving into a dual role – visionary technologist and AI strategist – responsible not just for shipping scalable systems, but for embedding AI and adaptability at every layer of the product and organization. With AI dramatically boosting productivity inside teams, I believe CTOs should get closer to the code than ever – whether leading 20 engineers or 500 – so they can deeply understand the tools, guide architecture decisions, and move fast with confidence.
- News
- June 12, 2025
- 1 views
Advertising ROI Uncovered: 2.9x Returns and Paths to Growth
Marketing budgets are under greater scrutiny than ever. Amid this pressure, Gain Theory — a global marketing effectiveness consultancy — delivers a timely reminder: advertising isn’t a cost center, it’s a strategic growth engine. Their latest report, “Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth,” provides rigorous evidence that advertising generates a 2.9x return on investment when executed and measured effectively.
- News
- June 12, 2025
- 1 views
Agnitio and the Future of AdTech: Revolutionizing Media Workflows
In a landscape where time, data, and intelligence dictate the speed of success, Agnitio emerges as a transformative player in the AdTech industry. With a leadership team composed of former LiveRamp and Samsung executives and a Board with deep-rooted influence across tech and media giants like Amazon Prime Video and M.A.C Cosmetics, Agnitio is setting a bold trajectory for the future of advertising.
